- Marketing plans development: market research, target audience determination, quarterly strategic marketing campaign planning and implementation, including promotional offers/activities- Communication plan deployment: implementation and monitoring of a 360° communication strategy, ensuring effective and continuous visibility on digital platforms, social media, and in the field (ATL & BTL)- Budget and performance tracking: annual budget management ($3M), ROMI optimization, KPI… Show more - Marketing plans development: market research, target audience determination, quarterly strategic marketing campaign planning and implementation, including promotional offers/activities- Communication plan deployment: implementation and monitoring of a 360° communication strategy, ensuring effective and continuous visibility on digital platforms, social media, and in the field (ATL & BTL)- Budget and performance tracking: annual budget management ($3M), ROMI optimization, KPI measurement and analysis, coordination and briefing of internal and external stakeholders- Launch of the 100 years of Shell project in Morocco & customer satisfaction program: concept development, project team management to ensure timely implementation, and continuous project adaptation Show less

- Brand Ambassadors Management: Facilitate the planning execution, control/tracking and reporting of Brand Ambassador’s on a national level - Improve Brand Ambassador efficiency by increasing number of contacts and improving conversion rate - Track the quality of agencies execution – Brand Ambassadors gifts planning and follow up.- Brand development : Develop brand strategies, product details, campaigns, promotions and visibility tools.- Budget-management: Handle the budget of animation… Show more - Brand Ambassadors Management: Facilitate the planning execution, control/tracking and reporting of Brand Ambassador’s on a national level - Improve Brand Ambassador efficiency by increasing number of contacts and improving conversion rate - Track the quality of agencies execution – Brand Ambassadors gifts planning and follow up.- Brand development : Develop brand strategies, product details, campaigns, promotions and visibility tools.- Budget-management: Handle the budget of animation and promotional offers.- Market research studies: Carry out market research to keep up the trends, focus groups organization, analyse the brand positioning and consumer insights.- Event organization : Launch of new product (Viceroy) and packs upgrade (Rothmans) Show less

- Participation in Home Care brands development: Analysis and monitoring of brands and competitors’ performance, assessment of activations, identification of opportunities and recommendation of action plans. - Promotions specialist: Full ownership of promo plan execution: coordination between marketing team, supply chain, co-packing teams, customer development and customer service teams for on time in full deliveries to General Trade and Modern Trade.- Activation specialist:… Show more - Participation in Home Care brands development: Analysis and monitoring of brands and competitors’ performance, assessment of activations, identification of opportunities and recommendation of action plans. - Promotions specialist: Full ownership of promo plan execution: coordination between marketing team, supply chain, co-packing teams, customer development and customer service teams for on time in full deliveries to General Trade and Modern Trade.- Activation specialist: Coordinating rural and urban activation executions in the field from agency briefing to final field execution to reporting and recommendations. - Artwork specialist: Development of key visuals for ongoing promotions, artworks for new launches, outercases with creative agencies and package material suppliers.- Special projects coordinator: Coordination and follow up of special Homecare projects (partnerships & brand development projects). Show less

- Active participation in the relaunch of OMO innovations at urban and rural level: monitoring of actions to be carried out with communication agencies, briefing of stakeholders, development of visuals, field visits, processing and analysis of post-activation data, monitoring of budget and gratuities.- Store check: Verification of product prices in the modern and traditional sector, control of planograms, qualitative analysis, verification of POS, competitive intelligence.-… Show more - Active participation in the relaunch of OMO innovations at urban and rural level: monitoring of actions to be carried out with communication agencies, briefing of stakeholders, development of visuals, field visits, processing and analysis of post-activation data, monitoring of budget and gratuities.- Store check: Verification of product prices in the modern and traditional sector, control of planograms, qualitative analysis, verification of POS, competitive intelligence.- Establishment of an online store of Unilever products, dedicated to staff: monitoring of the operation, coordination with the BB, IT, CD and HR teams. Show less

Analyse géomarketing du projet ADSL de Orange : Détermination du marché potentiel (cartographie des ménages, localisation des équipements IAM et des emplacements fibres-optiques existantes)

- Découverte de l’entreprise, ses services et des métiers.- Participation aux négociations commerciales.

- Découverte de l’entreprise, ses services et des métiers.- Participation à la conception du site de l’entreprise.