Mckenzie Kapperman Email & Phone Number

Dallas, Texas, United States

Lincoln, Nebraska Metropolitan Area

• Raised $209,817 through marketing appeals and acquired 739 new donors in the last year
• Develop and implement communication and marketing strategies for the organization to support donor engagement
• Write and design electronic and printed content for newsletters, advertisements, fundraising appeals, events, email communication, social media, websites, and other communication tools to increase public awareness
• Leverages research through Raiser’s Edge to cultivate donor base

Lincoln, Nebraska, United States

-Ensures effective operation of the Marketing Department’s daily activities in addition to assisting on projects for members of the department-Supports the execution and implementation of advertising campaigns by providing project management to staff and interns-Oversees graphic design/ video production projects and external vendors-Processes department.

Lincoln, Nebraska, United States

-Builds and designs all marketing and promotional emails -Creates media to be used for digital marketing -Builds and edits webpages-Collaborates with a team to efficiently plan and execute projects

Lincoln, Nebraska Area

-Oversaw the Arts for All program which provides free Lied Center tickets to UNL students-Created an Instagram account and designed graphics for the account-Efficiently marketed in different ways such as outreach to organizations, presentations, graphic design, and social media -Connected with over 40 student organizations

Lincoln, Nebraska, United States

-Represents the College of Journalism and Mass Communications through various recruitment activities such as phone calls, tours and events engaging with prospective students throughout the year. -Shares my experiences with prospective students and their families at the Nebraska Union, leads group tours through the CoJMC, travels to area high schools with.

Lincoln, Nebraska Metropolitan Area

-Conducted primary and secondary research for Nebraska Association of Bed and Breakfast and Bellevue Pediatric Dentistry-Developed marketing strategies based on the market research and target audiences -Oversaw brand creative directions while working with copywriters, designers, and web developers

Lincoln, Nebraska Area

-Educates and guides new members of Alpha Chi Omega to ensure a positive, comfortable atmosphere for all-Plans and leads weekly meetings where new members are taught the history of the chapter prior to Initiation-Plans and coordinates events such as Bid Day, Big Little Ceremony, and Initiation.-Works with chapter advisors as well as Alpha Chi Omega.

Granby, Colorado

Created, promoted, and managed media materials for website, blog, Twitter, Instagram, and Facebook accounts. Photographed campers in their various activities as well as recorded and edited brief videos for each session. Created a marketing video that is used during the year to promote the camp.

University Of Nebraska- Lincoln

Member of Alpha Chi Omega Sorority where I recruit potential new members, focused on women living in Lincoln, Nebraska. Takes part in philanthropy events to raise money for The Friendship Home, a domestic violence shelter here in Lincoln, Nebraska.

Bachelor Of Journalism, Advertising And Public Relations

Minor, Art/Art Studies, General