I am a CRM Marketing Consultant & IT Consulting PM interested in MarTech(Marketing+Technology) and SaaS(Software as a Service). I am familiar with designing customer data collection methods and making marketing decisions through data analysis.[Competency as a MarTech Consultant & IT Consulting PM]- I can find the marketing pain points of various companies and propose appropriate marketing automation solutions.- I understand the company's data collection and analysis requirements, I can design the solution implementation direction and lead the project.- I can propose an advanced marketing automation campaign and optimize it through analysis of the resulting data.- As a marketing automation solution specialist, I understand basic and advanced functions and can conduct hands-on training for solution users.- I can communicate to the solution vendors(Oracle, Salesforce, HubSpot, etc.) about my needs and resolve issues.[Competency as a CRM Marketer]- I can configure various segments by analyzing customer's Profile data and Web behavior logs.- I can design and set up automated marketing actions to be executed at the right time for segmented targets.- From a CEM(Customer Experience Management) perspective, I can design a marketing scenario for each stage and propose a customer nurturing strategy to achieve the conversion goal.[Skill set]- B2C, B2B Marketing Automation: Salesforce Marketing Cloud, Oracle Eloqua, HubSpot- Web/App Personalization Target Marketing: Salesforce Marketing Cloud Personalization- Web analysis: Google Analytics, Google Tag Manager- Data visualization: Google Looker Studio, Tableau- CDP: Salesforce Salesforce Data Cloud for Marketing- CRM: Salesforce Sales&Service Cloud- A little HTML/CSS, SQL knowledge- Naver, Google, Meta platform Ad operation experience- MS Office