Kera Joseph, Mba Email & Phone Number

Lansing, Mi, Us

Lansing, Michigan, United States

- Leading marketing and communications projects for internal and external audiences across a global organization.- Develop and implement annual marketing strategies in line with the company's business objectives. - Produced and edited compelling video content, conveying the organization's narrative and impact, resulting in an increase in over 47% of video reach across online platforms.- Monitor and evaluate the performance of marketing campaigns using tools such as Wix Analytics and Google Analytics and adjust strategies where necessary.- Launched new email marketing campaigns, improving email opening and CTR by over 25%. - Manage and execute campaigns across various channels, including social media, email, and paid advertising. Including Facebook, Instagram, LinkedIn, Twitter, and Google. - Writing SEO content and performing keyword research- Design page layouts, templates, and visual graphics for the website and ensure they align with branding.- Conceptualized and executed impactful print materials, including brochures, flyers, and annual reports, aligning with the organization's brand and enhancing donor relations.- Stay up-to-date with nonprofit industry trends and best practices to ensure that our marketing strategies remain innovative and effective regarding fundraising.- Developed and managed the marketing and advertising budget, ensuring optimal allocation of funds while ensuring a positive return on investment (ROI).

As a freelancer, Kera Joseph helps businesses and nonprofits reach their overall marketing goals, enhance their digital presence, and increase their revenues. Her experience in various fields over the years has provided her with valuable insight into how people think and what makes them take action. Services offered include product marketing, email marketing, graphic design, social media, website development and design, and more.

With the support of the Chan-Zuckerburg Initiative, Solve M.E. has formed the LC-PLAN. This groundbreaking program invests in developing a Long COVID community of leaders by creating a patient-focused training program designed to prepare a network of patients and caregivers for advisory research roles and enhance patient engagement in long COVID research.The program will ultimately create a network of empowered patient advocates, a targeted research agenda, and a researcher guide for working with long-term COVID patients. These tools will be very beneficial in promoting patient-centered research in the long COVID research area.

Lansing, Michigan, United States

• Planned, created, published, and shared new content on a weekly basis that built meaningful relationships with the truss industry through various social media platforms. • Design and implement social media strategy to align with business goals.• Generate content for social, print, digital, and promotional material while maintaining a consistent brand message. • Create and send out strategic email marketing campaigns utilizing Mailchimp and Canva to create creative. • Run the day-to-day operations of the business.• Enforce safety and health policies and procedures per MIOSHA and OSHA regulations.• Accomplished Human Resource objectives like hiring, reprimanding, payroll, and insurance benefits. • Assess and identify new opportunities for growth in current and prospective markets.• Conducted research to target and implement strategic email marketing campaigns for new leads.• Generating financial reports like P&L to present to the owner.

Lansing, Michigan, United States

• Managed a book of business totaling over $400,000 while building new relationship with local, regional, and national businesses to increase sales. • Responsible for managing print job cycle and ensuring customer satisfaction. • Managed all printing jobs like annual reports, brochures, maps, books, folders to meet customers quality standards.• Built employee rapport amongst print staff to learn print processes and ensure each project was on track.

Lansing, Michigan Area

• Explained and recommended best options that would fit the customer’s needs. • Oversaw the sale of the first large marijuana factory including 13 locations throughout Michigan • Designed product flyers for special promotions • Tech Leader for all software updated and trained over 9 staff members• Drove sales opportunities through lead generation, cold calling over 50 per day• Assessed customer needs and recommendations on the integration of various Cintas products to enhance company efficiency • Sold new business through social media, personal research, dynamics (CRM), and market research

Dewitt, Michigan

• Spearheaded Black Friday and Cyber Monday deals that surpassed sales from 2017 by 518% or over $20k • Developing a marketing and social media strategy to increase membership and engagement of current members• Managed all marketing budgets • Collaborated with Grad Student from Michigan State University in deep market research of our members to better market ourselves• Produced marketing materials including flyers, press releases, direct mailers• Instituted multi-platform marketing strategies that increased memberships, personal training, group fitness, and Velocity Sports Performance sales by $15,145• Designed, planned, and executed Conquest Fitness Open House & PTC Physical Therapy Grand Opening event. Identified and invited over 200 people including, members, clients, media, and prominent people in the community

Lansing, Michigan

• Fostered solid relationships with truss manufacturing companies• Generated and maintained company social media accounts to post about new positions• Completed outbound calls to current customers to boost sales goals• Managed and tracked sales data through spreadsheet software • Secured new sales leads by completing thorough market research through numerous digital channels

Lansing, Michigan Area

• Presided as a Project Manager of Theme Week Sales initiatives with a total of $10k and 15 packages• Managed budgets for promotional campaigns• Created and helped produce over $75,000 in Super Bowl commercials and marketing campaign packages• Orchestrating client scheduling for a Morning Blend Talk Show while managing processes of client confirmation and experiences• Completed research using Nielsen and E.W. Scripps technology to deliver account executives with potential leads• Cultivated a sales presentation for account executives for multi-platform advertising and successful marketing solutions • Supported the sale of over 300 Morning Blend Segments for the Morning Blend event

Okemos, Michigan

• Solicited new sales leads for CEO and marketing manager through cold calling through industry and competitor analysis.• Updated CRM accounts with sales leads and account information.• Solicited businesses through cold calling and leads to sell the live spin tour and marketing packages. • Helped manage client accounts and ensured clients were happy with services. • Organized and implemented Google’s new campaign “Let’s Put Our Cities On The Map” with Lunatech 3D and SBAM for Grand Rapids free seminar.• Created press release for “Let’s Put Grand Rapids On The Map” for Google, Small Business Association Michigan and LunaTech3D. • Over looked interns and managed various special projects in the company.

Lansing, Michigan Area

Social Media• Created a plan to increase overall traffic and engagement on all social media platforms. • Updated and tracked all social media platforms- Hootesuite, Facebook, Twitter, LinkedIn, Slideshare, Flickr, and Pinterest.• Check IDV website for new blogs and press releases on a daily basis and post to social media platforms. Google Analytics and SEO • Create and export a list of all the Visitors service providers that visited the IDV Solutions website. • Kept track of customers, partners, Fortune 1000 and heavy traffic • Clickstream AnalysisSales • Assisted the national sales team with new leads and updated CRM accounts. • Researched 127 companies for district sales leads consisting of addresses, annual revenue and 10K reports, number of employees, number of locations worldwide and entered in CRM for sales leads.• Took numerous Salesforce data (accounts, contacts, legal files, etc.) and entered into Microsoft CRM, while ensuring client information was up-to-date. • Created and implemented a plan to increase overall traffic and engagement on all social media platforms, as well as created social media campaign. • Company updates on all social media platforms: Facebook, Twitter, LinkedIn, Flickr. • Weekly reports of Google Analytics and click stream analysis for management.

Master Of Business Administration - Mba, Business Administration And Management, General

Activities and Societies: Marketing Association MBA AssociationFINANCIAL AND MANAGERIAL ACC PRINCIPLES OF FINANCE INFORMATION TECHNOLOGY.

Advertising, Public Relations, Advertising, And Applied Communication

Activities and Societies: The Marketing Mix, Hubbell ConnectionsPRSSA, Advertising club, Marketing Mix

Associate'S Degree, Business Administration And Management, General