Founder and CEO of community-based youth commerce marketplace.

Furious Collective is a venture production studio pursuing a new paradigm for starting technology businesses in Silicon Valley.

Reach150 - Head of Marketing. Responsible for overall marketing direction and initiatives. Reporting to the CEO, create data-driven marketing plan aimed at driving profitable growth. Establish email marketing infrastructure, create strong social media presence, implement enabling technologies including AI for efficient prospecting, raise overall online profile.Grokker – Create and implement content marketing strategy. Promote Grokker through meaningful and useful content that engaged new users and converted to paid subscribers. Determine editorial calendar based on seasonal relevance, promotions, and over-arching wellness topics. Research and write original content articles and newsdrafts to publish to the blog and include in email. Amplify content socially on Twitter, Facebook and Google+, and perform blogger and influencer outreach. Monitor analytics to determine top performers.Citrix Online/Podio - research, create, pitch, and execute strategic integrated marketing programs aimed at expanding Podio's reach into key industry segments. Partner with thought leaders and influencers to expand and increase engagement and sales within targeted verticals.Animoto.com - Optimize the marketing buy cycle, from strategy through execution. Specifically focusing on new user activation, cancelation (both expiring and renewing subscribers), shopping cart abandoners, winback opportunities and retargeting of key customer segments. Analyze customer behavior, create strategic contact strategies, manage creative development, and ensure messaging and design is on brand and executed within effective timeframes.

Responsible for optimizing ROI on $20M budget. Managed all Acquisition Marketing channels including SEO, SEM, and Syndication & Partnerships at Move.com, integrating acquisition efforts with engagement/retention, product marketing and strategy. Led a team of channel experts to increase profitability of Move businesses (Realtor.com and Move.com) through tailored traffic plans according to business model. Maintained Realtor.com’s #1 Comscore ranking for UU's in a complex competitive landscape. Reduced Move.com SEM CPA and achieved ROI positive spend for first time in company history. Reduced dependency on paid traffic by expanding the SEO net, growing syndication and managing strategic partnerships with MSN, Comcast, and others.

Led all marketing efforts for Yahoo! Real Estate. Brought Yahoo! Real Estate to #1 in Comscore Unique Users for the first time in its history, displacing 12 year veteran Move.com. Refined critical editorial strategy by optimizing the click path for ROI, driving results beyond initial click to site engagement and monetization. For Yahoo! Personals, drove increases in subscription volume and duration, growing revenue and market share through intense consumer insights and tailored lifecycle contact strategies. Additionally, asked to pilot new Yahoo! Network cross-property integration efforts to improve time on site and customer lifetime value. Researched, pitched and secured mutually beneficial placements across the network, breaking down traditionally siloed properties by emphasizing benefits of audience and traffic cross-pollination.

100% dedicated to the Microsoft account. Managed online customer acquisition, retention, and customer satisfaction initiatives across various Microsoft business groups while orchestrating cross-functional teams internally (technology, creative, marketing operations) to complete the overall marketing process (from strategy, planning/design, and execution to measurement and analysis of the marketing deliverable). Also asked to join new business pitch team to win new accounts.

Provided internet marketing solutions to such companies as M&M Mars, ABC, Mervyns and Eidos Interactive using Storymail's proprietary technology. Manage $4M marketing budget to launch the company and product. Interacted with customers to develop strategies and tactics suited to their unique marketing and sales objectives. Form close working relationship with the executives and a team of 20 core engineers to collaborate on product functionality, positioning and overall strategy.

Website: Select web design/hosting vendor in US. Transition Israel-based content and site management to complete total rebuild of site plus secure partner/sales site. Worldwide Advertising and Direct Mail: Co-Launch US/EMEA print and online advertising with agency, from creative development & regionalization to media buying, placement, publication and tracking. Manage team of writers, designers and agencies to create direct mail campaigns.Public Relations: Establish appropriate analyst and media target contacts in conjunction with PR agency. Manage website content, distribute current releases internally and externally to selected email distribution lists. Update worldwide offices.Sales Tools/Collateral Development and Distribution Management: Interface with contractors & consultants to create whitepapers, partner kits, etc. Initiate fulfillment outsourcing. Selected vendor, transferred inventory, set up part numbering, launched password protected online ordering.

Design and execute client promotions, merchant and bank executive events at the SuperBowl XXXIII, ProBowl '99, NASCAR races, Nicklaus/Flick Golf School etc. Coordinate promotion details, execute contract obligations for celebrity appearances (Ronnie Lott, Sam Wyche, Jonny Mosely, Jamal Anderson), obtain appropriate permits, create game/contest rules and materials, and provide onsite support throughout. Conduct industry/project research and account communications. Manage athlete appearances on location for member bank or merchant conferences. Ensure contractual obligations, including photos, autographs, and speaking logistics were met to maximize value to client. Coordinate ESPN Zone Grand Opening (Chicago and New York), ESPN The X Games San Francisco.

Manage seminars and tradeshows nationally and internationally, including pre, during and post-show wrap up. Develop "Tradeshow In a Box" program with both online and offline elements in order to increase consistency of message and delivery of 3Com content around the world.