Keri Bailey Email & Phone Number

Waltham, Massachusetts, United States

Waltham, Ma

• Highly motivated self-starter who partners with passionate, dedicated staff to support their work through the creation and execution of all marketing communication and graphic design needs such as client reports, social media coverage, and various creative design assets.• Maintain brand guidelines and sustain corporate design- Implemented rebrand of company visual identity.• Contribute by developing and designing client-facing presentations and proposals.• Work with our on-staff industry ‘visible’ experts to help develop presentations, social media and supporting print materials for public speaking events.• Web master for corporate WordPress site - Redesigned and launched in 2021 - Specialize in CSS coding and DIVI.• Use Google Analytics, Search Console, and Dev tools, such as Lighthouse, to track site metrics and develop better UX.• Use Salesforce Pardot for supplemental site analytics and targeted correspondence.• Social media- content development, monitoring trends, analytics, and engagement.• Content creator - Develop blog content to boost SEO, craft supplemental pieces for print and media, assist as ghost-writer for staff, craft industry-specific content that appeals to broader audiences.• Conceptualize Marketing Dept. print and digital materials to be persuasive, compelling, and dynamic.

Litchfield, Ct

• Art Direction, social media, and P.A for international singer/songwriter. Design and write Facebook posts, create videos for YouTube, set up and maintain Soundcloud and Reverbnation sites, design CDs and show graphics, design and build stage decor, assist with performances, appearances, and travel needs. • Sign conception, design and architectural photo manipulation for high profile clients in the collegiate, entertainment, and fine dining industries.• On-site training consultant. Freelance work included bus wrap graphics, website design, and SEO for www.lease-us.com, presentation, and corporate show logo design and concepts. • Freelance customer articles for the international manufacturer, TRUMPF, Inc. Assigned to interview and write pieces for TRUMPF Express, a bi-annual corporate magazine. Held client interviews via phone and wrote customer-centric articles. • Designed press release folder for OxFam for the ‘In My Name’ program.• Conducted extensive architectural photo manipulation for local New Haven pier redevelopment project. Developed presentation used to request grant funding at the town and state levels.

Rocky Hill, Ct

Worked under the onsite Creative Services Team supporting the North American Adhesives Division (Loctite being the primary brand) with such markets as Automotive, Metals, Utility, Medical, Aerospace and Electronics.• Enjoyed project diversity working on such design projects as corporate presentations, brochures, sell sheets and trade shows.• Developed digital graphics for online including banner ads, YouTube user page layouts, Facebook events, e-mail and blog designs. • Designed campaign for Operational Excellence program to be initiated on global scale. • Designed and coordinated 60th Anniversary event; from logo to onsite museum and event graphics.

Glastonbury, Ct

Hired by a joint venture group to handle design and communications for their five key businesses; consumer electronics, hand and power tools, jewelry, aviation and cloud IT. Produced packaging, sales materials and presentations for such clients as QVC and Unger.• Established brand guidelines for fledgling consumer brands, set protocols with managing artwork internally and to overseas vendors to ensure accuracy with quality assurance and established time lines for projects and new product launches. • Built archival system for all digital media and assets including establishing a job tracking system. • Designed packaging, line extensions for tools and consumer electronics.• Designed product logos and new product graphics for electronics category based on market research.• Designed and developed new web UI designs.• Product photography and sample mock ups as needed.

Terryville, Ct

Hands on Creative Director for growing manufacturing company of professional salon products and pool / spa chemical lines. Hired to establish in-house creative department. Oversaw brand management of both corporate divisions as well as brand development and package design. • Directed on site staff as well as external designers.• Managed all project information including all digital assets, print/production specs, die lines, colors, UPC codes, proofs, style/brand guides. • Established pricing, managed invoicing and established budgets.• Extensive R&D for product development. Collaborated with Sales and Chemistry staff to create marketable benefits within product lines. • Worked with Sales to design and present packaging, branding and marketing concepts to private label clientele. • Oversaw intellectual property. • Managed E.P.A Regulatory submissions and updates for all packaging and labeling.• Streamlined label purchasing with scheduling and group runs. Researched and purchased in-house label printer to save on costs of short runs and keep inventory low. Printer augmented presentations with physical samples adding impact and allowing clients to physically interact with potential designs. • Designed print materials and point of purchase displays to ensure uniformity of branding concepts and boost in-store presentation.• Developed marketing strategies and materials.• Wrote copy for product benefits, ‘romance’ copy and use instruction. Articles written for the beauty and salon industries. Press releases featured in Allure Magazine, Aqua Pool & Spa, and have been quoted on green packaging practices for National Spa Retailer.• Kept database of all trade publication markets, distribution numbers, and costs for space. • Managed all aspects of trade show/event planning including orchestrating booth designs that were cost effective with little or no labor fees as well as handling logistics, working the floor and organizing leads.

• Art Director, primarily responsible for package design - both structural as well as package graphics. Designed for Woman’s Shaver division, Wellness, Men’s Shaving and Grooming and Hair Care division.• Designed and coordinated print materials, displays, and show graphics to ensure uniformity of branding.• Participated in brainstorming sessions, presented story boards for new concepts and new technology. Extensive market/consumer research.• Worked directly with Marketing Brand Managers to present, design and execute creative concepts. • Designed and coordinated print materials, displays, and show graphics to ensure uniformity of branding. • Designed product logo development and corporate design initiatives. • Oversaw product and model photography for divisions as required. • Wrote product copy and benefit statements as well as product guides for usage. Illustrated product usage guides.• Launched new product packaging featuring Titanium in 2003, which increased Grooming volume by +30% during the key holiday selling season. • Selected to redesign entire Grooming division, which encompassed the launching of 13 new grooming packages in 2003, accounting for $36.9 million in sales.

Hamden, Ct

Manager, Creative Design Services for large North American folding carton manufacturer. Grew position from logo design freelance assignment (new corporate logo and identity) to management of newly established in-house Design department. Learned all aspects of press operations for off-set, gravure, and flexo presses. Managed all design areas from trade show materials to product development, from concept to prepress production. • Designed and produced carton samples through use of CAD and large format plotter. • Coordinated with multiple location structural teams, as well as managed vendors and agencies providing design services. • Created packaging, graphics, trade show materials, website, print, PR and interactive presentation materials for folding carton manufacturer serving the cosmetic, food, pharmaceutical, and laundry industries with clientele such as Johnson & Johnson, Unilever, Bigelow Tea, and P&G. • Produced new product improvement line of packaging and presentation for Procter & Gamble, which landed a $100 million packaging contract. • Managed and maintained packaging and brand specs and style guides.• Actively participated in management team meetings regarding new product improvement, new product launches, quality improvement and client branding.• Produced all supplemental print media and designed all show displays and signage, including light box ads, overhead signage, capability displays, trade show advertising and PR materials. • Directed and coordinated all photo shoots and production, from acquiring pricing to serving as Stylist. Suggested and setup in-house photography studio able to provide both conventional and digital media which significantly reduced production cost. • Proposed, designed and managed the group web site www.spgroup-inc.com.