Keri Goff Email & Phone Number

For the first-annual LGBTQ+ Business week, I was tasked with updating the visual identity since it’s launch in 2022. After evaluating existing assets, I recommended that we update the art direction for year two, bringing in more vibrancy within the color palette, as well as introducing new visuals that would feel bold, celebratory, and shareable. Along with a new visual identity, I created a variety of static assets including announcement and share graphics for social media, a robust website, Canva templates, and badge stickers. In addition to the visual creative, I worked with the team on developing overall campaign positioning and social media content recommendations. This year, I recommended a strong amplification strategy with the goals of 1) Showcasing a diverse group of queer-owned business owners (geographic, business size, industry, etc), and 2) Create buy-in and excitement from participating businesses by creating shareable content via a social media toolkit, and publicly celebrating businesses on owned channels to encourage collaborative postings + shares. We worked together to encourage event promotion, celebration, and storytelling of LGBTQ+ business-owners via UGC and consistent engagement leading up to - and during - LGBTQ+ Business week.Lastly, in order to make this a public-facing database that is usable by anyone looking to support queer-owned businesses, I created an Airtable database that easily embedded into the website for visitors to be able to use. Airtable was the perfect tool to use because we are able to filter the database by any type of business you’re looking for, all built by data submitted by the businesses themselves. Featuring over 300 businesses, we are proud to feature a variety of owners from different identities and industries from all across the country. This type of categorization then helped us create content for social media, such as Indigenous-owned businesses, disabled queer business owners, Black-owned businesses, etc.

Greater New York City Area

+ Tripled the size of the Creative Team over the course of three years. Managed a team consisting of visual creatives, social media managers, content producers, and influencer/talent managers.+ Serve as client lead across multiple projects, responsible for maintaining healthy client relationships, problem solving, creating trusting environments between internal and external teams, and ultimately renewing contracts. + Produced a video series documenting the arrival of refugees from Afghanistan, Ukraine, and Venezuela - sharing the stories of newcomers and the Americans who are creating safe and welcoming communities across the U.S.+ Responsible for expanding the agency’s out-of-home advertising and guerilla marketing capabilities. Sold ~$1M in OOH in a single year. Produced creative out-of-the-box rapid response moments for clients including multiple mural commissions, public art installations, wheatpasting, LED trucks, sidewalk stencil bombing, street teams, and a drone show for reproductive freedom. +Stay up to date with current events in pop culture, world news, targeted issue-areas and communities I work with, digital trends including platform updates and features, content creators, and creative content. +Won two agency awards for the Immigrants Are Essential campaign. Won for an integrated campaign around honoring immigrant essential workers during the pandemic, up against applicants such as Pop-Tarts, Turbotax, Wieden-Kennedy, Toyota, and MTV.

Greater New York City Area

We Have Stories is a non-profit marketing, creative, and fundraising agency dedicated to disrupting a system that has failed to support our storytellers from underrepresented groups. We do this by supporting projects and programs that focus on creating more inclusion and representation in storytelling and content creation. Our goal is to create an equitable pipeline for the next generation of storytellers, as well as a movement. Art is how we tell our truth, and how we capture our humanity for future generations. #WeHaveStories

Greater New York City Area

Responsible for management and execution of all graphic design, photography, and videos at DoSomething.org, the largest tech company for young people and social change. Focusing on creating engaging digital content targeted toward 13-25 year olds. Developed the strategy for making digital video a priority for our platforms.Manage influencer marketing and brand ambassador program.Manage a 3-5 person team, including a visual designer, a photographer, a video editor, social community manger, and a flux of interns and contractors.Manage and run production on all video content. This includes pre-production logistical planning, on set production + direction, and post-production timelines and workflows.Manage relationships with production crews, equipment rental houses, and studios in the NYC/LA area.Responsible for the creative direction of all branded content for clients. This includes rigorous ideation and concepting, managing timelines and relationships, creating authentic and engaging content involving pro-bono celebrities and influencers.Manage multiple budget lines and saved money by bringing production in-house.Produced the highest viewed PSA for DoSomething.org, all organic - 150k views and growing.

Greater New York City Area

- Client relations- Event production- Web redesigns- Print production- Pitch deck development

Greater New York City Area

Manage and execute photography, design, and video for over 200 national cause campaigns.

Greater New York City Area

Shot top-level photo assignments

Managed a team of photographers, assigned events and stories to team, edited photos for print and web, maintained photo equipment.