Director, Creative Services
Current
Long Island City, New York
Currently managing the internal creative resources of broadcast and web developed materials for campaigns that drive the Altice brand mindset. Execution of marketing materials including television, radio, print, online, direct mail and other printed collateral this includes strategic development of both mass and direct response and retention campaigns in conjunction with external agency partners.Key Contributions: • Conceptualized, and produced multiple global and local consumer-facing integrated campaigns. While facilitating post-production needs for On Air, Press, Digital, and with a cross-discipline team of creative talent, to invent and execute innovative brand experiences across a diverse range of marketing channels including E-mail, Digital, Statements, Direct Response Mail tactics.• Serve as direct point of contact for execution of activations, including liaising directly with clients and creative agencies, leading communication and collaboration between internal and external partners, creative oversight on program elements, and on-set coverage for content creation.• Manage scope, budget, timelines, assets, approvals, post-mortems, while marketing objectives and mandates throughout the content development process.• Integral to developing an internal agency staff saving Altice $20+M annually by producing fully integrated consumer-facing work for Altice brands, in the USA and globally.• Designing integrated all communications for Altice/ Suddenlink/ Optimum brands, transforming and reintroducing Altice as a global convergent connectivity enterprise.