Kerri Fox Email & Phone Number

5 Hanover Square, New York, Ny 10005

Project work includes: developing online marketing and SMS text messaging campaigns, social media strategies, sales presentations, press releases, editing a manuscript, and writing a book proposal.

Responsible for business development and marketing for The Record, The Herald News, 40 weekly newspapers, and the magazine and digital divisions. Key Accomplishments:1. Created digital, mobile and print programs that generated more than $750,000 from new, existing and dormant accounts, including: T-Mobile, JCPenney, Marshalls, Foxwoods, Campmor, etc.2. Reconstructed and oversaw the direct mail division

Brought in to integrate and market the print and online properties. Reported to the Publisher.Key Accomplishments:1. Re-launched Brides, Modern Bride and Elegant Bride2. Created marketing programs, ad campaigns, promotional videos, sales presentations and collateral, agency events and publicity plans.3. Managed the research department overseeing syndicated and primary research initiatives.

Clients included: Rodale Publishing, Healthspring Communications, and Jersey Animal Coalition. Projects included sales and roadshow presentations, media kits, fundraising, events, copywriting, etc.Key Accomplishments:1. Hired as General Manager at Healthspring Communications2. Invited to join the board of directors at Jersey Animal Coalition3. Created market position for Organic Gardening, "The New Growth Market"

Reported to the President of the division which accounted for $175 million in annual revenue. Supervised a department of 33 people responsible for marketing 11 magazines, including Shape, Men's Fitness and Star Magazine.Key Accomplishments:1. Partnership and event marketing secured, on average, $50 million in annual sales 2. During my tenure, Shape achieved record sales and made Adweek's "Top 10 Magazines" Hot List three years in a row, as well as AdAge's "A-List"3. Conceived… Show more Reported to the President of the division which accounted for $175 million in annual revenue. Supervised a department of 33 people responsible for marketing 11 magazines, including Shape, Men's Fitness and Star Magazine.Key Accomplishments:1. Partnership and event marketing secured, on average, $50 million in annual sales 2. During my tenure, Shape achieved record sales and made Adweek's "Top 10 Magazines" Hot List three years in a row, as well as AdAge's "A-List"3. Conceived and sold a custom publishing program to Unilever and Wal-Mart that resulted in $1,000,000 in incremental business and number one share of market for Shape and Men's Fitness Show less

Modern Bride, Modern Bride Connection, ModernBride.comDirected marketing, promotions, creative services, research, the in-house advertising agency, licensing and public relations. Managed a $3.6 million budget, 15 people, reported to the President of the division. Key Accomplishments:1. Successfully integrated and branded the national, regional and digital properties2. Turned a cost center into a profit center by securing paying clientele for in-house ad agency 3… Show more Modern Bride, Modern Bride Connection, ModernBride.comDirected marketing, promotions, creative services, research, the in-house advertising agency, licensing and public relations. Managed a $3.6 million budget, 15 people, reported to the President of the division. Key Accomplishments:1. Successfully integrated and branded the national, regional and digital properties2. Turned a cost center into a profit center by securing paying clientele for in-house ad agency 3. Streamlined back-office procedures. Result: $150,000 annual savings Show less

Modern Maturity, My Generation, AARP BulletinEstablished the marketing and research departments. Reported to the Publisher. Key Accomplishments:1. Re-launched Modern Maturity, the largest circulation magazine in the US, and launched My Generation, a demo edition2. Member of the elite AARP brand council (only six members companywide)3. Conceived and executed launch party -- an unprecedented attendance of 2,000 people

Responsible for marketing theglobe.com (the company made IPO history) and all subsidiary sites, including the e-commerce and gaming sites. Reported to the COO.Key Accomplishments:1. Managed a $27 million budget with P&L responsibilities 2. Responsible for advertising initiatives that increased site traffic by 800% and tripled registrations3. Developed loyalty programs in conjunction with McKinsey

Newly created position reporting to the EVP/COO. Magazines included Family Circle, Parents, Child, Fitness, McCall's, YM, among others.Key Accomplishments:1. Established the corporate marketing department and in-house ad agency2. Forged relationship with parent company Bertelsmann and developed cross-division promotions yielding over $250,000 in incremental revenue per year3. Created corporate trade campaign which quadrupled company recognition within one year4.… Show more Newly created position reporting to the EVP/COO. Magazines included Family Circle, Parents, Child, Fitness, McCall's, YM, among others.Key Accomplishments:1. Established the corporate marketing department and in-house ad agency2. Forged relationship with parent company Bertelsmann and developed cross-division promotions yielding over $250,000 in incremental revenue per year3. Created corporate trade campaign which quadrupled company recognition within one year4. Developed a $1,000,000 program for Ford in conjunction with Showtime5. Launched a first-ever magazine/telecommunications program Previous ExperienceHeld progressively more responsible positions, including: Show less