Kerri Walsh Email & Phone Number

Led marketing strategy and execution, with a focus on growing US market as well as improving customer loyalty. *Developed & executed growth marketing strategy to increase conversions and customer retention, including email, paid search & social, in-app, organic, and promotions*Optimized marketing activities via experimentation for effectiveness and ROI*Created customer personas and customer journey maps to improve customer experience

Led partnership with prescription veterinary diet provider, including pilot planning, launch, and leadership of the Diets and Supplements P&L. Responsible for the refinement of the business case, go to market strategy, logistics, marketing, and continued expansion of this priority initiative for the company.

Partnered with Chief Consumer Officer and other executive leaders to develop and execute on key business initiatives that drove revenue growth, profitability and market share capture. *Planned and led corrective action within the prescription diets category, including reporting outrecommendations to C-Suite leaders*Assisted with development of division strategy and hosted planning sessions for teams, along with follow up tracking, reporting and management of identified initiatives*Evaluated acquisition target companies, including market/product offering analysis and recommendations to senior leadership

Partnered with CEO and other executive leaders to develop and execute on key business initiatives that drove revenue growth, profitability and market share capture. Collaborated with parent company (Covetrus) leadership to facilitate projects spanning multiple business units.*Led development of company strategy from brainstorming through implementation, measurement and reporting of results*Launched product (SmartPaks) in first international market (Canada) to drive new customer acquisition*Executed and oversaw all aspects of Canadian business, acting as general manager with P&L responsibility

Assisted the CEO and leadership team in understanding key opportunities and risks and framing critical decisions at the highest level of the organization. Amplified and enabled leadership by expanding capacity to manage a high-level portfolio including relationship development and management, system and process development, goal setting and reporting. Facilitated collaborative initiatives across multiple teams and stakeholders. Owned and executed a range of cross-functional projects ensuring metrics and deliverables were measured and met.

Led marketing efforts focused on improving customer conversion rates for subscription signups. Oversaw development and execution for all marketing materials, promotions, and marketing programs. Assisted in evaluating new market opportunities and supported sales training for key products and programs.

Plymouth, Ma

Led the business unit responsible for the SmartSupplements brand and ColiCare program. Oversaw development and execution for all marketing materials, promotions, and marketing programs. Assisted in evaluating new market opportunities and supported sales training for key products and programs.

Assisted Marketing Director in all aspects of marketing for private label SmartSupplement brand. Oversaw development and execution for all marketing materials, promotions, and marketing programs.

Led a team of up to 3 Product Specialists (CSR). Mentored and trained junior employees, in addition to training all new employees in equine nutrition. Achieved national and state Pharmacy Technician certification. Assisted pharmacy staff with customer outreach and questions.

Handled all aspects of customer service and sales, including high call and email volume. Excelled at resolving issues with difficult or upset customers.

Master Of Business Administration (Mba), Marketing

Bachelor Of Science (Bs), Animal Sciences