Kerry Davis Email and Phone Number

Grew e-commerce vertical across China, Malaysia, Thailand, Singapore, Philippines, and Indonesia to current $50 million USD annual run rateOversaw all commercial functions, including strategy, partnerships, sales, and account managementImproved gross profit margin from initial -23% to 20% currentlySuccessfully scaled overall demand 3x from 2022-2023

Led transformation of account management function, resulting in 45% improvement in key account retentionDrove training and SOP initiatives to bring customer revenue expansion to 35% annuallyDesigned the post-sale customer journey to ensure effective onboarding and high engagement levels with newly purchased services

Scaled Operations divisions (Customer Success, Customer Care, Supply Chain) to 120 headcount across SE AsiaDesigned and managed the post-sale customer journey, including onboarding, training, expansion, and renewal phasesEstablished partnerships with local and international hardware vendors and 3PLs for hardware distribution and installation services in all SE Asia marketsOversaw customer adoption and onboarding of StoreHub’s Beep Delivery product as featured in the Alibaba Case Study

Managed a team of 8 across critical aspects of the hardware development lifecycle including ideation/evaluation, design, testing, procurement and fulfillmentDocumented all product requirements, use-cases and stories based on user research Collaborated cross-functionally across sales, engineering, operations and marketing teams to launch over 20 products/accessories Effectively negotiated trade-offs between features, pricing, scheduling, branding to maximize customer experience while prioritizing business goalsLed strong business relationships with strategic partners including Apple, Cisco, Epson, Vault, Ingenico and CitizenIntroduced a “hardware-included” SaaS pricing structure model that directly resulted in a 220% increase in sales closesLed design and development of Breadcrumb Slice iPad Air enclosure, finalist for 2015 Industrial Designers of America IDEA Award ceremony

Managed a multi-million dollar annual hardware budget and team of 3Grew hardware margin by over 30% year over year through pricing negotiation and improved operational efficiency Created powerful hardware portfolio through opportunity identification, knowledge of competitive productsResponsible for supply chain management and fulfilment process with over 99% SLALed business reviews with key vendors, executive team to communicate progress of key initiatives and identify opportunities and improvements