Kerry Coppinger Email & Phone Number

Atlanta, GA, US

Atlanta, GA, US

Atlanta, Georgia, United States

New York, New York, United States

New York, New York, United States

Leading the Brand Marketing function at CHEQ.

New York, New York, United States

Worked across the marketing department on content, brand, demand generation, communications, and other general marketing efforts.

Greater New York City Area

• Owned company lead generation strategy.
• Lead company's first effort around tying marketing efforts to pipeline and revenue.
• Managed all paid media including Google Ads, paid social media, and display ads with industry publications and associations.
• Worked with marketing team to develop content and creative assets for lead generation purposes.
• Oversaw company's first SEO strategy.
• Implemented first ever nurture tracks for Marketing Qualified Leads (MQL).

New York, New York

• Served as main customer contact.
• Organized and prioritized projects with cross functional teams for Social Media, SEO, SEM, email, and content creation.
• Set project timelines and milestones.
• Managed all database segmentation to accurately target audiences.
• Recommended and implemented new ideas and innovations to improve each digital channel as well as customer account performance.
• Provided insights and analysis on all campaign key performance indicators (KPIs) and performance metrics.

New York, New York

• Spearheaded a new cross-platform industry campaign every 2 months.
• Determined the editorial arc and distribution strategy of each campaign.
• Worked with journalists, thought leaders and celebrities to create engaging, newsworthy content.
• Secured the financial sponsorship of each campaign by selling print and digital advertisements to clients within the industry.
• Collaborated with our production team to see campaigns through to fruition.

New York, NY

• Worked directly with Senior Director of Demand Generation, as well as collaborated with the marketing team as a whole on our company's overall digital marketing strategy.
• Owned all company content to support lead generation and SEO.
• Created and analyzed both organic and sponsored social posts.
• Developed email copy for communication to prospects and customers.
• Managed all event planning and execution efforts including online webinars.
• Implemented website changes and landing page creation.

New York, NY

• Developed content under Content Marketing Manager's advisory.
• Engaged company audience utilizing all forms of social media.
• Worked with Director of CRM on email copy for communication to prospects and customers.
• Served as the “Go To Market” representative from the Wyng marketing team on company-wide panel.

Boston, MA

Worked directly with the founders of the #1 online community for college women, hercampus.com, before attending college, and during summer of 2013. Administered social media, created content for the national page and assisted in planning events including HC’s annual international conference held in New York City.

Bachelor Of Arts (B.A.), Communication

Activities and Societies: Her Campus (Auburn Campus Correspondent & Chapter President); Auburn Magazine (Editorial Assistant); The Auburn.

Education record