Kerry Wallace Email & Phone Number

Saint Paul, MN, US

Minneapolis, Minnesota, United States

Minneapolis, Minnesota

Minneapolis, Minnesota

• Provide day-to-day support and management of programmatic campaigns for our client, Target. Responsible for the planning and execution of programmatic display and video campaigns across a variety of category divisions.
• Responsible for the coordination and delivery of client deliverables across programmatic display and video channels, operating as the main campaign point of contact for the client.
• Responsible for having a strong understanding of programmatic platforms to ensure effective management of projects to brief, campaign schedule and budget.
• Responsible for the management of direct reports, overseeing their daily work to ensure successful execution of programmatic campaigns.

Minneapolis, Minnesota

• Provided day-to-day support and management of programmatic campaigns for our clients; Minnesota United, Mayo Clinic, HOM Furniture and Chanhassen Dinner Theatres.
• Responsible for overseeing the development and implementation of programmatic media campaigns across various buying platforms, while managing internal (sales) and external (clients) expectations.
• Responsible for the management and education of our programmatic offerings: Display Search Retargeting, Geofencing, Site Retargeting, Audience Display, Facebook / Instagram, OTT/CTV and Email.
• Responsible for training programmatic media buyers on our vast product line.
• Work closely with vendors/clients to measure and gauge effectiveness and growth of online advertising programs.
• Responsible for identifying opportunities to improve revenue/margin, operations and performance; Make recommendations to executives and partner teams to facilitate prioritization and deployment of growth within the.

Greater Minneapolis-St. Paul Area

• Provided day-to-day support and management of digital campaigns for our clients; Turner Broadcasting, CNN, Lonely Planet, Nexstar Broadcasting, Graham Media Group and Hearst Television.
• Responsible for all aspects of post-sale implementation of digital advertising campaigns. This included reviewing insertion orders, developing advertising strategies with our design team, coordination of creative with.
• Managed and reviewed digital campaign performance reporting with clients daily.
• Lead the coordination of new product development within the agency. Responsibilities included hosting strategy meetings with our management team and quality assurance checks of the new products.

Plymouth, Minnesota

• Developed and designed business-to-business and consumer marketing collateral, including sales literature, customer facing fliers, promotional material, brochures, tradeshow signage and product videos.
• Wrote, produced, and performed in a marketing video to showcase the company’s new lifting equipment product.
• Managed the back-end development of our company website by collaborating with our creative team on graphic and visual decisions, generating content for each web page and building each page using WordPress.
• Engaged with vendors and end-users face-to-face in multiple settings: Tradeshows, customer visits, conference calls, onsite trainings, etc.

Greater Minneapolis-St. Paul Area

• Managed key accounts and led utility client weekly/bi-weekly/monthly meetings.
• Placed media bookings and finalized contracts for the utility and retail sector nationally.
• Coordinated milestone, retail and utility events and other specific company events related to business development and/or marketing.
• Coordinated tradeshow and conference logistics, including scheduling, travel, overall organization, displays, shipping arrangements, etc.
• Maintained social media accounts for the corporate and retail sectors; Facebook and Twitter.

Eden Prairie, Minnesota

• Managed the Today’s Top Value Calendar on a daily basis.
• Worked closely with the Buyers, Merchandising Coordinators, and Product Planners to successfully execute the Today’s Top Value item airing each day.
• Updated and distributed the Approval Report Calendar for the senior management team on a weekly basis.

• Wrote Event and Anniversary briefs used by the on-air hosts and producers in preparation for the live television broadcasts.
• Presented upcoming promotional ideas related to new products and special events to the promotions team.
• Updated and managed the monthly Promotional Log Calendar.

• Supported the on-air hosts prior to and during the live television broadcast.
• Executed the finest and most polished on-air presentation of products being sold.
• Collaborated with the producers, directors, on-air hosts and visual management team to ensure the success of each live television broadcast.