Responsible for the Entertainment, Lifestyle, Finance, Travel and Technology sections of Australia’s best news site.

Always looking for new story ideas - pitch me!

I transformed the digital platforms of The Australian Women's Weekly from an under-performing and outdated website to the biggest magazine site in the country with a Facebook following of 575,000, a stable of influential bloggers and opinion writers and a steady stream of exclusive stories that helped shape the national news agenda.In this role I:- Delivered an average of 65,000-85,000 users per day (up from 16,000 per day when I started) through a combination of original reporting, opinion pieces, exclusive content provided from the magazine team and carefully curated rewrites.- Compiled and assigned a daily news list to ensure a mix of breaking news, politics, lifestyle and opinion content.- Developed and implemented a social media strategy that maintained a Facebook reach surpassing 15 million, providing more than 80 per cent of the site’s traffic.- Managed a team of five digital content managers and more than 15 high-profile contributors, including managing freelance and contributor budgets.- Used analytics to determine which stories to pursue and which angles would work best for maximum impact.- Commissioned and edited a wide range of content from sex and relationship columns to investigations on the impact of ice in western Sydney primary schools.- Collaborated with the digital sales teams to create innovative responses to sales briefs for clients including Priceline, Qantas, Westpac and L’Oreal.- Provided digital support to major magazine campaigns including the Women of the Future Awards, Ovarian Cancer Research Fund and National Adoption Awareness Week.- Managed a major site relaunch.

- Wrote news and feature stories that were syndicated in major print and digital publications in the UK, Ireland, Germany, Australia and the US.- Sub-edited news wire copy to tight rolling deadlines.- Used social media to find exclusive stories.- Secured and conducted interviews with celebrities and other high profile people.

- Wrote royal and entertainment news and features for a busy specialist news wire service.- Worked to tight hourly deadlines.- Attended film premieres, press conferences and one-on-one interviews and filed rolling coverage.- Sub-edited stories for the news wire.

- Worked as a writer across The Sydney Morning Herald from Health and Urban Affairs to sections including Spectrum, Domain, The Guide and MyCareer.- Acted as the editor for sections including MyCareer , overseeing all parts of production from commissioning stories to subbing, design and proofreading.