Kerry Barton Email & Phone Number

With decades of experience, a self-starter attitude, and a passion for visual storytelling, I am eager to make an impact at a B2B agency or within an in-house marketing team. My natural curiosity drives me to ask pertinent questions ensuring a comprehensive grasp of the project's scope and the company's broader objectives. I value the discovery phase as much as the creative execution because having a comprehensive understanding of a company's identity, unique traits, and audience behavior is crucial for creating effective and impactful work.Design is more than an aesthetic choice for me — it's a powerful tool. I ensure the design is a purposeful element that works harmoniously with verbal expressions. Adaptable and responsive, I maintain an open feedback loop, quickly iterating and experimenting with innovative techniques to push the boundaries of creativity.As a hands-on creative collaborator, I lead by example, delivering creative outputs that meet the highest standards and align with the brand's vision. My dedication to fostering a culture of creativity, sharing, and collaboration has been instrumental in building and leading successful design teams. I am excited to bring my passion for design and strategic creative direction to new challenges and opportunities.Expertise:Facilitate sessions involving cross-disciplinary team members, including copywriters, graphic designers, and production artists.Develop campaignable concepts that ensure extendability, flexibility, and uniqueness.Conduct analyses to identify distinctive creative pathways, visual styles, and approaches.Provide strategic direction across multiple media channels to maintain brand consistency.Interpret briefs to develop and guide creative expressions.Conceptualize brand campaigns, experiential activations, email and social media strategies, and other advertising tactics.Ensure deliverables meet profitability goals, budgets, and timelines.Achieve clarity and alignment on strategic direction, roles, and deliverables at kick-off.Recruit, build, and develop a department of designers with diverse skill sets.Foster a culture of creativity and sharing.Direct photo and video shoots to curate original assets for campaign use.Ensure client visual and brand standards are met.Review the work of Designers and Copywriters, providing direction and improvement suggestions.Lead by example and execute superior work using the full Adobe Creative Suite.

Listed skills include Creative Direction, Branding And Identity, Interactive Advertising, Advertising, and 18 others.