Successfully completed a comprehensive brand refresh including the launch of a new website, and implemented HubSpot to streamline marketing efforts. Skilled in managing website updates and orchestrating marketing content calendar to ensure consistent and effective brand messaging.

Support the Equifax Workforce Solutions Employer Services Marketing Team by managing the execution and implementation of marketing programs, campaigns and MarTech stack. Support marketing and sales inititatives that drive customer loyalty and retention, customer expansion messaging, and improvement of operational efficiencies by increasing the value of core technology platforms.Health e(fx) was acquired by Equifax.

Responsible for activities that drove market-specific messaging and positioning including product launch activities, web content, digital and email marketing, advertising, webinars, events, blogs and social media.

• Supported operations, reporting and data analysis for key initiatives related to UnitedHealth Group’s Office of Social Responsibility and United Health Foundation.• Delivered reporting and actionable insights to support the evolution of the “giving!” program which consisted of employee volunteerism and financial contributions.

• Managed reporting requirements and design for new Medicare/Medicaid Enrollment business.• Streamlined client-facing reporting package using new functionality to drive navigational improvements, Optum branding and simplification.• Co-led requirements for NextGen EMR migration reporting, a critical data migration for ICD-10 compliance.

• Ariba Work Intake eForm Project: partnered with ES&P to improve end user experience for work intake. Led design sessions with ES&P Operations and Commodity Teams to customize intake around ES&P requests. Enhancements produced 50% usage increase within 2 months of implementation.• Supported development of Emptoris Contract Conversion Automation (ECCA) tool to convert active contracts into Ariba.

• Enhanced and managed the Briefing Book process, a cross-functional executive reporting package.• Managed database access, security, and reporting queries to ensure confidentiality and proper use of sensitive employee data. Developed a SharePoint workflow to automate the data request process. Managed a 4x increase in user adoption. • Co-led online reporting projects including census reporting, SG&A and executive dashboards. Gathered business and functional requirements, led security… Show more • Enhanced and managed the Briefing Book process, a cross-functional executive reporting package.• Managed database access, security, and reporting queries to ensure confidentiality and proper use of sensitive employee data. Developed a SharePoint workflow to automate the data request process. Managed a 4x increase in user adoption. • Co-led online reporting projects including census reporting, SG&A and executive dashboards. Gathered business and functional requirements, led security, testing and ongoing maintenance. Show less

Hueler Companies is a technology and data research firm providing systems and reporting designed for the annuity and stable value marketplace.• Managed the report production process for the company’s core revenue generating product.• Partnered with program sponsors and end users to support a new web-based platform.• Developed requirements for client database and reporting enhancements, conducted system testing and managed release schedules.• Assisted with new business… Show more Hueler Companies is a technology and data research firm providing systems and reporting designed for the annuity and stable value marketplace.• Managed the report production process for the company’s core revenue generating product.• Partnered with program sponsors and end users to support a new web-based platform.• Developed requirements for client database and reporting enhancements, conducted system testing and managed release schedules.• Assisted with new business implementations including large corporate plan sponsors, national record-keepers, advisors and insurance companies.• Performed end user training for internal and external systems; led demonstrations for prospective clients.• Implemented process improvements and tracking systems to ensure data quality and controls. Show less