• Served as Northern California Region event lead for various divisions including Beauty, Kidswear, Accessories, and Men’s, partnering with Nordstrom Buying Office and brand contacts to plan, promote, and deliver events, personal appearances, master classes, and shows.• Provided marketing strategy and event leadership for six of twelve Northern California and Hawaii full line Nordstrom stores, including Hawaii store relocation.• Directed event related logistics and oversaw staff, volunteers, and vendors, including researching, hiring, and negotiating agreements with caterers, entertainers, and production companies.• Prepared written toolkits and itineraries and conducted remote and in-person walk-throughs to lead store support and management teams in flawless event execution.• Created, monitored, and maintained event budgets.• Supported, all four Northern California and Hawaii region Beauty Trend Shows twice a year with attendance between 250 and 500 customers, and two cocktail party events with attendance of 200 customers, contributing over $6 million in volume during the Fall 2015- Spring 2016 seasons. • Supported and Co-Lead Emeryville, CA Nordstrom RACK store opening in October of 2015, including a catered private shopping event for 1000 best area customers, a private cocktail party and dinner reception for 20 local social media influencers, and grand opening morning events.• Planned and executed Employee Rally and State of the Company Meeting for Honolulu, HI full line store relocation in March of 2016: Catered breakfast, special branded elements, and production for 550 employees including the Nordstrom Family. Event cost under budget by 9%.

• Managed, hired and trained a team of six stylists and two coordinators to work with brides and their parties, focusing on selling the gown, and guiding brides through their entire wedding look journey.• Diplomatically merged the bridal business and Nordstrom legacy customer service to create an experience that exceeded customer expectations while growing the business and running volume/sales increases. Ended 2014 with 27% increase in volume over LY.• Created relationships to build business, and introduce the non-Nordstrom customer to the company through the bridal program, turning her into a customer for life.• Partnered with buyers and vendors through ordering, shipping and receipt of gowns, planning and production of trunk show events regularly.

• Reached out to top spending customers via phone and email to gain feedback on in-store experience. Offered them elevated service through a personal stylist relationship tailored to fit their needs. • Managed relationships between top customers and stylists by communicating customer feedback, coaching stylist follow-up, as well as reassigning relationships upon salesperson departure. • Assisted with the on-boarding process; coached to improve customer service, employee productivity on a store level— taught classes required for all new hires on selling and service• Led initiative for appointment-based selling for store events by developing and presenting a strategy, creating tools to track progress, and managing 25 department managers’ buy-on, and results.

• Managed team of sales associates, including sales motivation and development, scheduling, conflict resolutions, hiring, training, performance reviews and terminating • Responsible for daily merchandising to encourage sales and drive volume • Developed and maintained positive relationships with store manager, regional 
merchandiser, regional/national buyers and vendors by communicating product needs
based on business trends and customer feedback