Kerry Mcdonough Email & Phone Number

Chicago, Il, Us

Boston, Ma, Us

Sharing insights on marketing with Forbes Communications Council, an invitation-only organization for marketing, PR, and communications executives.

Brighton, Ma, Us

Contributes expert insights to help shape the content HBR develops, participate in research studies, and add a perspective on the wider world of marketing, management, and leadership.

Sydney, Au

Zip (ASX: Zip) is a digital financial services company offering access to point-of-sale credit and digital payment services, connecting millions of customers with its global network of tens of thousands of merchants. Founded in Australia in 2013, Zip provides fair, flexible and transparent payment options, helping customers to take control of their financial future and helping merchants to grow their businesses.

New York, Ny, Us

Pavilion (formerly Revenue Collective) is a private members-only organization consisting of top senior commercial leaders around the world. Our community is designed to support the professional development of revenue leaders at high-growth companies.

San Jose, Ca, Us

- Designed and executed comprehensive campaign roadmaps to exceed pipeline revenue targets each year ($188.2M in 2023, $213.7M in 2022, $266M in 2021). Managed multimillion-dollar budgets with high ROI.- Optimized campaign strategies and channels by overhauling the paid media strategy, leading to substantial lead generation (9k leads, $112M pipeline revenue in 2023). Invested in 6 new channels and 7 content syndication partners while cutting 3 underperforming channels. Implemented a data-driven strategy to improve MQL, opportunity, and ROI metrics.- Influenced leaders across sales, marketing, operations, and tech to rebuild our infrastructure. Reduced 300+ sales and marketing queues to 10, cleaned up 3M lead records for improved data hygiene, streamlined lead processing (reduced processing time from 2+ months to 3 days), and secured 2 additional headcount for critical business gaps.- Implemented cost-saving measures during post-COVID market correction by cutting $4.3M in OPEX to improve the bottom line and EPS. Managed offboarding of 7 team members, reassigning critical initiatives and deprioritizing lower-performing activities to maintain pipeline targets. Successfully managed budget reallocations and team restructuring to ensure continuity and performance.- Led strategic initiatives and growth by spearheading midmarket expansion with a 3-year roadmap, developing vertical campaigns and support models, and co-leading a top-of-funnel tech initiative projected to generate $40M-$100M in annual revenue. Influenced website strategy and content development to enhance customer engagement and self-education.- Enhanced team operations and budget management by leading a 32-member ABM squad, launching 63 campaigns and completing 199 tickets, doubling 2020 output. Managed a $7.8M budget for NA ABM, achieving 100% committed spend with strong ROI. Distributed a $17M NA ABM budget for 2022, balancing allocations based on seasonality, ROI, and sales cycle.

San Jose, Ca, Us

- Created $53.3B in sales pipeline with a 14x ROI, attaining 96% YOY growth and surpassing the $50B TPV goal in November. Launched new campaign formats, including PayPal's first 1-1 ABM campaign for Blue Apron, Black Friday Cyber Monday preparations, and the Buy Now Pay Later & Pay in 4 product launch.- Pivoted to virtual events and enhanced content strategy, launching 26 virtual events and generating 38 opportunities worth $6.2B in sales pipeline. Initiated content syndication with Forbes & PYMNTS.com, producing 19 pieces, 2k leads, and 153k pageviews. Introduced PPCP for Enterprise, creating 42 pieces, 309k pageviews, and 160k unique visitors.- Expanded the ABM/Enterprise team from 9 members to 24 and increased the budget from $9.8M to ~$13M for 2021. Expanded the ABM program into the US backbook, Canada, the UK, and Australia, generating 284 opportunities with a $53.4B sales pipeline.- Implemented effective training and coaching programs, creating a comprehensive training program with 30-60-90 day goals for new hires, improving team dynamics and productivity. Managed performance issues through formalized coaching, leading to a more cohesive team.Optimized BDR efficiency and expanded support, training 9 new BDRs, freeing up 3,600 BDR hours by outsourcing account research, and developing cross-functional meeting cadences to drive pipeline and program health.- Demonstrated Resilient Leadership: Navigated team through the challenges posed by the coronavirus pandemic, personal illness, race riots, H1-B visa changes, great resignation, and team morale issues, emerging as a stronger and more empathetic leader.

San Jose, Ca, Us

- Formed PayPal’s account-based marketing (ABM) program, generating $21.7B in sales pipeline with a 623% year-over-year growth. Achieved a 35x ROI by targeting 352 enterprise companies, leading to 52 discovery calls and 35 opportunities. Implemented a multi-channel, data-driven strategy using 1st and 3rd party data to enhance targeting and maximize marketing spend efficiency.- Created a multichannel Venmo campaign, targeting 54 enterprise companies and resulting in 12 discovery calls, 11 opportunities, and ~$633M in sales pipeline through display ads, social media, OOH, webinars, email newsletters, and custom landing pages.- Optimized webinar strategy by revising targeting and invitation strategy, generating 148% more registrants compared to the previous top webinar.- Revised global enterprise event strategy, generating $10B in sales pipeline by collaborating with regional leads to create a data-driven event planning approach, refining customer profiles and personas, optimizing event locations via metro density analysis, leveraging Bombora to identify in-market prospects, and improving sales alignment and reporting processes.

San Jose, Ca, Us

Scaled Braintree, a PayPal subsidiary, from $110M to almost $2B in revenue through lead generation, lead nurture, marketing technology, and ABM marketing strategies. Optimized website for lead generation by upgrading 24 web forms and redesigning key web pages, generating over 13k leads and 770 qualified opportunities worth $1.5B in sales pipeline, and conducting A/B tests that increased contact sales leads by over 5x. Engineered Braintree's first lead scoring algorithm integrated with Salesforce which generated $3.9B in sales pipeline and 204 opportunities.

San Jose, Ca, Us

Created a roadmap of A/B and multivariate web tests to increase conversion rate based on inputs from focus groups, best practices, SEO optimizations and internal stakeholder feedback. Overhauled email program for increased engagement by designing 6 new modular mobile-optimized templates, resulting in a 28% lift in total click rate, 18% increase in unique click rate, and 77% lift in click-to-open rates. Assisted with the strategy and execution of 7 fully integrated demand generation campaigns leveraging automated emails, gated content, ads, events, and webinars, resulting in 454 marketing qualified leads (MQLs) within the first 5 months. Enhanced email deliverability and database health by removing 250k invalid email addresses, validating over 2.7M records, restoring IP reputation, and increasing sender scores from 66 to 99.Contractor via Populus Group

Washington, District Of Columbia, Us

Migrated the Cappex email program to ExactTarget, including remapping data imports using the Salesforce.com CRM connector and API calls from the customer database, warming up 4 IP addresses, and outlining developer requirements for API-triggered messages. Implemented end-funnel tracking with Google Analytics, increasing opportunities for data-driven decision-making and accurately tracking ROI. Redesigned email templates to align with brand standards, implemented AMPScript personalization, enhanced mobile responsiveness, and reduced rendering issues across clients.Earned culture awards for “Discovering Better Ways” and “Acting with Urgency”.

Wheeling, Il, Us

Established automated email marketing campaigns for abandoned carts, welcome series, post-purchase, browse abandon, and order replenishment, producing over $154k in the first year and 65% growth over prior YTD. Exceeded 2015 email marketing revenue growth goal by 122% through optimizing our emails, templates and landing pages for conversions. Planned multichannel campaign calendar for promotions and content utilizing our sales team, prospecting vendor, website, email, social media and catalog programs. Presented at the 2015 Bronto Summit: “Make the Data Work: Be the Behavioral Segment Boss”

Wheeling, Il, Us

Developed action plans for the retention and growth of our top 25 clients based on customer profile, procurement process, buying patterns, custom products and merchandising opportunities, resulting in 35% revenue growth from our “Gold Accounts.” Managed all aspects of our 2013 trade show events from logistics to marketing, which produced 916 leads for sales teams, $30k in sales and $90k in opportunities. Strategically redistributed 90,000 accounts across 22 reps and 5 teams based on scoring for client family, radius, profitability and potential customer lifetime value.

Wheeling, Il, Us

Created account plans for my top 10 customers based on relationship history, key needs, new opportunities, buying habits, competitive differentiation and budget. Acquired new customers and expanded contracts to achieve at least 80% every month and exceeded goal by 102% in October, 114% in January, 122% in February and 120% in June. Negotiated business with existing accounts by identifying decision makers, dissecting buying processes and retaining customers – resulting in a combined $36k sales increase over prior YTD.

Miami, Fl, Us

Recommended brand strategy based on insights from annual reports, press releases, news articles, products, and market share. Developed brands for various Fortune 500 companies: Abbott Laboratories, Allstate, Eli Lilly, General Motors, Kellogg's, Nestle, Novartis, P&G, PepsiCo, Wells Fargo, Johnson & Johnson, and IBM. Expanded the New York office by establishing a new sales team who surpassed all monthly, quarterly, and annual goals, producing over $1.6 million in sales within the first year. Revived the under-performing Chicago office by leading new business efforts which grew revenue by 164% YoY, billing 60% YoY, and surpassed 2007 sales goal by August.Represented the company on CBS Sunday Morning News.

Miami, Fl, Us

Managed calendars, travel, and expenses for top level executives. Direct business relations by preparing and distributing company media-kits to stimulate clients’ interest. Manage inventory and vendor relations for supplies, equipment and services. Establish and maintain records and perform routine analysis for recurring internal reports.

Executive Education

Executive Education

Executive Education

Ba, Music Education