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> Proven Business Builder - 25+ year track record of building businesses and product lines in the Saas, technology, analytics, and agency spaces. Has built several businesses from startup to $25M+, led turnarounds of several businesses $80M+.> Strategic Vision - Has a unique ability to understand the dynamics of a business and marketplace, identify opportunities, define a plan, and generate buy-in.> Deep Operational Expertise - Understands how to bring together people, process, and technology in order to translate strategic vision into operational reality.> Experience Across Variety of Verticals - Expertise in both B2B and B2C, across a variety of industries, including martech/adtech, consulting, financial services, auto, telco, retail, media, healthcare.> Passionate About Developing People - Built and led high performing teams for green field startups and 100+ person organizations. Especially skilled in leading teams through times of change and growth.> Cross Functional Skillset - Diverse functional background built from leadership roles in product management, technology, analytics, marketing, business development, sales, finance, and operations.
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PrincipalHeadwaters Growth Advisors, LlcAtlanta, Ga, Us
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PresidentActivimpact May 2024 - PresentAtlanta, Georgia, United StatesEmpowering agencies & brands with AI-powered performance marketing solutions:. data management, audience modeling, trade area development, media execution, measurement. -
Advisory Board MemberQonsent Jun 2021 - PresentNew York City Metropolitan Area -
Chief Product OfficerRor Partners Aug 2021 - May 2024United States -
Advisory Board MemberS4 Connect Mar 2021 - Mar 2022Detroit Metropolitan Area -
PrincipalHeadwaters Growth Advisors, Llc Jun 2018 - Aug 2021Helping early stage companies scale by providing experienced strategic council, tactical planning, and seed investment. Advisory board and project-based consulting.
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Interim CeoRigor Health, Inc Jan 2021 - Jul 2021Atlanta Metropolitan AreaThe proprietary Rigor Health platform brings together the best data and tools from across the healthcare ecosystem to deliver a customized solution that perfectly fits your business needs. Use cases supported include: digital media, omnichannel marketing, forecasting, strategic planning, network optimization. -
Svp/Gm Digital ProductsEpsilon Jan 2018 - Jan 2021- Led digital product transformation across $450M agency practice and SaaS marketing business.- Launched and scaled platform that provides automated and personalized digital marketing across search, social, display, and web sites for individual automotive stores. $33M annualized revenue and over 2600 individual customers.- Led acquisition and integration of leading automotive SaaS media optimization platform with over 1,000 clients -
General Manager Advanced AnalyticsEpsilon Oct 2018 - Oct 2019- Revamp professional services organization by implementing new technologies, standardizing processes, reorganizing team, developing talent, and realigning go to market efforts- Overall responsibility for $70M+ portfolio of engagements that leverage cutting edge products, big data, machine learning, and AI to drive digital marketing programs
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Advisory Board MemberSpringbot May 2017 - May 2020Greater Atlanta AreaMarketing automation platform focused on small/mid-sized retailers -
Svp Client ServicesEpsilon Nov 2015 - Dec 2017Overall responsibility for $80M+ portfolio of client relationships. In first year, drove 30% growth in client revenues, decreased employee turnover 45%, maintained 95%+ client satisfaction.Ramped up new business unit, including onboarding 45 team members in 90 days across strategy, technology, creative, account, and analytics. Transitioned over 60 ongoing multichannel programs on schedule with zero errors.
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Svp General Manager - Advanced Digital SolutionsEpsilon May 2012 - Nov 2015- Envisioned and built new business unit that delivers digital technology solutions, focusing on complex and emerging use cases at the intersection of big data, analytics, digital media, and TV- Within 18 months, signed 16 of the top 200 digital advertisers in the U.S., generating over $28M annual revenue- Built and led world-class team of product managers, consultants, account managers, and execution personnel
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Vp Digital Marketing Product ManagementEpsilon Jul 2010 - May 2012- Launched and scaled digital media trading desk toolset for the industry's leading integrated marketing services provider- Defined strategy and product offering, established partnerships, ramped sales channels, lead go to market efforts, built team- Grew from start-up to tens of millions in revenue in three years
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Vp Product Management - Emerging ProductsEquifax Jul 2008 - Jun 2010- Led growth of emerging product lines, including: Marketing Services, Email List Services, Fraud Services, Identity Management. - Overall responsibility for strategy, product development, partnerships, go to market strategy, as well as consulting for large accounts.- Executed complete revamp of Marketing Services product line and go to market approach. Launched 14 new products or major enhancements in 12 months, generating more new product revenue in one year than in the previous 3 years combined. - Led sale of Marketing Solutions business unit to Epsilon for $117 million. -
Senior Director - New Product IncubationEquifax Apr 2007 - Jun 2008- Envisioned, defined, and championed Equifax strategy in the Identity Management market. - Led revitalization of Fraud Services business unit- Founding board member of Information Card Foundation, working with leading technology and internet firms (Google, Microsoft, Paypal, Novell, Oracle) to promote adoption of a new online identity management framework.- Led early development of several key growth markets, including: India Credit Bureau, U.S. Data Security, U.S. Employment Screening.
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Director - Product StrategyAt&T Consumer Marketing Jan 2006 - Apr 2007Overall marketing responsibility for new strategic initiatives, as well as local/long distance voice portfolio • Marketing lead for trial and rollout of new BellSouth IPTV video service, including: demand forecast, positioning, segmentation, sales channel integration, advertising, and offer definition. • Led development & negotiation of Joint Marketing Plan between BellSouth and Yahoo, incorporating over $30 million in marketing investment. • Leveraged inbound sales, outbound telemarketing, advertising, promotions and pricing to deliver $4.2B voice product revenue in 2006 -
Director - Customer AcquisitionBellsouth Jan 2004 - Dec 2005- Led revamp of customer acquisition business with $200M annual revenue and $40M budget. - Captured 25% market share from competitors in 12 months via highly sophisticated integrated direct marketing program- Responsible for: overall strategy, business case & planning, channel communications, segmentation, offer development, advertising, campaign execution.
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Retention Czar, Internet ServicesBellsouth Internet Service Feb 2002 - Jan 2003- Built and managed retention and loyalty programs that decreased customer defections by 20% in 18 months, generating over $100 million in retained revenue.- Envisioned, championed, led development of the industry's first Proactive Retention function. This included: real-time tracking of key customer data, predictive models to identify high-risk customers, recommended save offers for each customer, proactive retention campaigns.- Launched inbound and outbound save call centers
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Senior Manager, Marketing PlanningBellsouth Telecommunications Inc Jan 2001 - Feb 2002Atlanta, Ga- Designed and implemented analytic-driven system for optimizing marketing spend across channels- Identified reallocations that increased marketing ROI 6% on a $25 million budget
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Engagement ManagerIxl Enterprises May 2000 - Jan 2001- Led response teams in development and delivery of detailed proposals for a variety of new engagements, including: sales presentation tool for a Fortune 500 pharmaceutical firm, consumer portal for Fortune 500 financial services firm, and international web site redesign for a Global 1000 manufacturing firm- Led project teams, serving as primary point of contact between customer and consulting team -
Leadership Development Program InternGe Capital May 1999 - Aug 1999- Leadership Development Program Intern working on the Home Depot Credit Services account- Led development and market trial of new merchandising and direct mail trials -
V.P. General ManagerLaser Life Office Products Feb 1996 - Aug 1998- Developed operations infrastructure and marketing programs that enabled my firm to increase revenues over 100%, while holding profit margins and headcount constant- Managed 20+ employees, annual budget of $250k+, 2500+ business clients, annual revenues of $4+ million.- Directly managed call center and outside sales force. As General Manager, coordinated efforts of manufacturing, accounting, and service departments- Responsible for development and implementation of marketing campaigns that integrated direct mail, telemarketing, outside sales, broadcast media, and customer service contacts to achieve sales goals while maximizing ROI- Led acquisition of two other firms: analysis, planning, merging operations, tracking results
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Marketing DirectorLaser Life Office Products Jun 1994 - Jan 1996
Kerry Morris Skills
Kerry Morris Education Details
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Finance / Marketing -
Marketing
Frequently Asked Questions about Kerry Morris
What company does Kerry Morris work for?
Kerry Morris works for Headwaters Growth Advisors, Llc
What is Kerry Morris's role at the current company?
Kerry Morris's current role is Principal.
What is Kerry Morris's email address?
Kerry Morris's email address is km****@****lon.com
What is Kerry Morris's direct phone number?
Kerry Morris's direct phone number is +167845*****
What schools did Kerry Morris attend?
Kerry Morris attended Emory University - Goizueta Business School, Georgia State University.
What are some of Kerry Morris's interests?
Kerry Morris has interest in Career, Kids, Electronics, Investing, Home Improvement, Reading, Sports, Home Decoration.
What skills is Kerry Morris known for?
Kerry Morris has skills like Product Management, Strategy, Analytics, Segmentation, Marketing Strategy, Strategic Partnerships, Online Marketing, Digital Marketing, Competitive Analysis, Customer Acquisition, Product Marketing, Go To Market Strategy.
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