Kerry Morris Email & Phone Number

Atlanta, GA, US

Atlanta, Georgia, United States

Empowering agencies & brands with AI-powered performance marketing solutions:. data management, audience modeling, trade area development, media execution, measurement.

New York City Metropolitan Area

United States

Detroit Metropolitan Area

Helping early stage companies scale by providing experienced strategic council, tactical planning, and seed investment. Advisory board and project-based consulting.

Atlanta Metropolitan Area

The proprietary Rigor Health platform brings together the best data and tools from across the healthcare ecosystem to deliver a customized solution that perfectly fits your business needs. Use cases supported include: digital media, omnichannel marketing, forecasting, strategic planning, network optimization.

- Led digital product transformation across $450M agency practice and SaaS marketing business.- Launched and scaled platform that provides automated and personalized digital marketing across search, social, display, and web sites for individual automotive stores. $33M annualized revenue and over 2600 individual customers.- Led acquisition and integration.

- Revamp professional services organization by implementing new technologies, standardizing processes, reorganizing team, developing talent, and realigning go to market efforts- Overall responsibility for $70M+ portfolio of engagements that leverage cutting edge products, big data, machine learning, and AI to drive digital marketing programs

Greater Atlanta Area

Marketing automation platform focused on small/mid-sized retailers

Overall responsibility for $80M+ portfolio of client relationships. In first year, drove 30% growth in client revenues, decreased employee turnover 45%, maintained 95%+ client satisfaction.Ramped up new business unit, including onboarding 45 team members in 90 days across strategy, technology, creative, account, and analytics. Transitioned over 60 ongoing.

- Envisioned and built new business unit that delivers digital technology solutions, focusing on complex and emerging use cases at the intersection of big data, analytics, digital media, and TV- Within 18 months, signed 16 of the top 200 digital advertisers in the U.S., generating over $28M annual revenue- Built and led world-class team of product.

- Launched and scaled digital media trading desk toolset for the industry's leading integrated marketing services provider- Defined strategy and product offering, established partnerships, ramped sales channels, lead go to market efforts, built team- Grew from start-up to tens of millions in revenue in three years

- Led growth of emerging product lines, including: Marketing Services, Email List Services, Fraud Services, Identity Management. - Overall responsibility for strategy, product development, partnerships, go to market strategy, as well as consulting for large accounts.- Executed complete revamp of Marketing Services product line and go to market approach..

- Envisioned, defined, and championed Equifax strategy in the Identity Management market. - Led revitalization of Fraud Services business unit- Founding board member of Information Card Foundation, working with leading technology and internet firms (Google, Microsoft, Paypal, Novell, Oracle) to promote adoption of a new online identity management.

• Overall marketing responsibility for new strategic initiatives, as well as local/long distance voice portfolio
• Marketing lead for trial and rollout of new BellSouth IPTV video service, including: demand forecast, positioning, segmentation, sales channel integration, advertising, and offer definition.
• Led development & negotiation of Joint Marketing Plan between BellSouth and Yahoo, incorporating over $30 million in marketing investment.
• Leveraged inbound sales, outbound telemarketing, advertising, promotions and pricing to deliver $4.2B voice product revenue in 2006

- Led revamp of customer acquisition business with $200M annual revenue and $40M budget. - Captured 25% market share from competitors in 12 months via highly sophisticated integrated direct marketing program- Responsible for: overall strategy, business case & planning, channel communications, segmentation, offer development, advertising, campaign execution.

- Built and managed retention and loyalty programs that decreased customer defections by 20% in 18 months, generating over $100 million in retained revenue.- Envisioned, championed, led development of the industry's first Proactive Retention function. This included: real-time tracking of key customer data, predictive models to identify high-risk customers.

Atlanta, GA

- Designed and implemented analytic-driven system for optimizing marketing spend across channels- Identified reallocations that increased marketing ROI 6% on a $25 million budget

- Led response teams in development and delivery of detailed proposals for a variety of new engagements, including: sales presentation tool for a Fortune 500 pharmaceutical firm, consumer portal for Fortune 500 financial services firm, and international web site redesign for a Global 1000 manufacturing firm- Led project teams, serving as primary point of.

- Leadership Development Program Intern working on the Home Depot Credit Services account- Led development and market trial of new merchandising and direct mail trials

- Developed operations infrastructure and marketing programs that enabled my firm to increase revenues over 100%, while holding profit margins and headcount constant- Managed 20+ employees, annual budget of $250k+, 2500+ business clients, annual revenues of $4+ million.- Directly managed call center and outside sales force. As General Manager, coordinated.

Mba, Finance / Marketing

Activities and Societies: Goizueta Marketing Association, GBS Perspective Club, Delta Sigma Pi - Vice President of Goizueta Marketing.

Bba, Marketing

Activities and Societies: Honors Program, Intramurals, Delta Sigmi Pi Honors Society - Ranked #1 in BBA class of 2000+ students.