• Increase engagement with target audiences by optimizing customer journeys in partnership and collaboration with interdepartmental teams. • Leverage brand, audience and program knowledge to launch and manage in-store marketing initiatives.• Develop marketing messages articulating complex health and financial topics.

• Strategize and execute fully integrated marketing campaigns by partnering with senior executives, analyzing consumer trends, and coordinating cross functional teams to launch new services and key products that build sustained engagement with target audiences. • Simultaneously manage multiple projects of varied duration and complexity from micro-holiday and seasonal campaigns to new services and annual marketing plans targeting key consumer segments. • Create processes to coordinate… Show more • Strategize and execute fully integrated marketing campaigns by partnering with senior executives, analyzing consumer trends, and coordinating cross functional teams to launch new services and key products that build sustained engagement with target audiences. • Simultaneously manage multiple projects of varied duration and complexity from micro-holiday and seasonal campaigns to new services and annual marketing plans targeting key consumer segments. • Create processes to coordinate teams and timelines with agility to adjust to rapidly changing consumer behavior and business objectives. • Identify and develop innovative opportunities to connect with customers from community to in-store experience to digital engagement Show less

• Manage development and implementation of monthly formalized marketing campaigns and ad hoc regional marketing campaigns.• Provide specialized marketing support and guidance directly to select stores to increase traffic and sales• Work with internal teams and external partners to produce and deliver a variety of marketing outreach to the customer• Manage budget activities for Regional Marketing using MRM, Coupa, and Ad Cost to ensure funding for all marketing activities• Pull… Show more • Manage development and implementation of monthly formalized marketing campaigns and ad hoc regional marketing campaigns.• Provide specialized marketing support and guidance directly to select stores to increase traffic and sales• Work with internal teams and external partners to produce and deliver a variety of marketing outreach to the customer• Manage budget activities for Regional Marketing using MRM, Coupa, and Ad Cost to ensure funding for all marketing activities• Pull and package redemption results for marketing activities to present to field teams and senior leadership• Review and evaluate redemption results to inform future marketing campaign strategies and continued development of formalized marketing programs Show less

-Devised and executed a comprehensive plan for membership growth by applying membership trend and other pertinent data relevant to designated geographic areas

-Developed local interest and entertainment content based on topics and specific advertisers through both interviews and research for the news outlet’s various monthly and quarterly supplemental publications including Summer Book, Winter Book, Community Profiles, and Chamber of Commerce Salutes.

-Developed press materials including press releases, fact sheets, and press kits-Built media contact lists and disperse press releases using Cision PR Suite and Merit -Served as the marketing consultant for an internal employee health benefits committee

- Consistently met sales goals by developing a rapport with clients, determining their specific needs and providing the best product/service to address their needs.- Interviewed, qualified and trained new employees in both selling skills and product knowledge and assisted them in maintaining a consistent performance and achieve sales goals.

Wrote a minimum of 10 news articles per week on wide range of topics including state and municipal government, schools, human interest, spot news, crime and advertising supplements.