Kerstin Funke (Hammen) Email & Phone Number

Berlin, De

Berlin, Germany

San Francisco, California, United States

Lead the Yahoo Measurement & Analytics teams responsible for all managed first and third party ad effectiveness studies across the US and Canada (pre-, post and in-flight analyzes). Key responsibilities: Developing and executing Yahoo’s measurement strategy in partnership with Yahoo’s Sales, Product and Marketing organizations, developing and testing new measurement methodologies for media channels such as DOOH, CTV and HHA (e.g. launch of a linear and digital cross-channel lift analysis)

San Francisco, California, United States

Lead a team of data specialists who advised our top clients on questions related to their targeting, insights and measurement strategy. Helped build one of the leading inflight sales solutions in the industry allowing CPG clients to evaluate the impact their campaigns had on offline sales in near-real time.

San Francisco, California

Lead a team of data specialists who advised our top clients on questions related to their targeting, insights and measurement strategy. Helped build one of the leading inflight sales solutions in the industry allowing CPG clients to evaluate the impact their campaigns had on offline sales in near-real time.

San Francisco

Built a team of highly trained researchers/category experts focusing on vertical specific insights and research partnerships across key accounts.

San Francisco

Built a team of highly trained researchers/category experts focusing on vertical specific insights and research partnerships across key accounts.

Sunnyvale

Managed a global research partnership between Yahoo and one of Yahoo's key accounts. Helped develop advertising best practices that were shared broadly across both advertising organizations.

Sunnyvale

München Und Umgebung, Deutschland

EMEA leadership role managing the German research team delivering corporate, consumer and commercial research as well as coordinating EMEA wide first party ad effectiveness studies. Key responsibilities: Digital measurement, pre and post sales advertising effectiveness, syndicate and tracking studies, consumer and product research, representing Yahoo at global internal and external events (including. industry committees such as AGOF and IVW), and award-winning thought leading research studies

Helped develop a cross-media planning tool in partnership with Pilot; Co-author and main POC of SevenOne Media’s yearly publication about cross-channel media consumption; Managed first and third party ad effectiveness studies for digital and omni-channel campaigns.

Master'S Degree, Communication Studies, Psychology, Business Administration

Activities and Societies: Communicate (student initiative for advertising and public relations, University of Mainz)

Fulbright Graduate Exchange Student, Advertising

Activities and Societies: AAF (Advertising Agency Federation), Cardinal Communication (full-service student-run communication agency.