Marketing Specialist
CurrentIn this current role, Keshia is the Marketing department. This includes being responsible for:15-25 trade-shows per year (planning, managing, and designing all collateral including large trade show booths/walls, brochures, promotional material, and more).Social media management of LinkedIn, X, and Facebook.Advertising campaigns through LinkedIn to reach selected clients in specified areas with specific interests and languages, matching that of the known target audience. Content creation including all video material, all photography material, social posts, and company collateral. Website maintenance and page creation.Logo and Icon Design.Rebranding efforts including brochure, video, website, and company-wide messaging rebrand. This includes the making of a branding guide, which had not been done in 15 years. Overall, it's a fulfilling role within a small tech company.