Keshub Mathur Email & Phone Number

Noida, Uttar Pradesh, India

Growth Product Manager for Classplus Creator Product, focused on driving product adoption and paid courses conversion.- Led development of a new SaaS product featuring a Website Builder platform and multichannel campaign manager supporting Whatsapp, Push and Email channels for acquisition, nurturing and retargeting of users, growing SaaS revenue by 30%- Built a 0-1 business product for creators to monetize their audience by automating payment collection and subscription management on engagement channels like Telegram, resulting in paid conversion growth by 4x and and an additional GMV of Rs 1 Cr+- Optimized the payment checkout screen by analysing the behaviour of the users, the performance of the different payment methods, and the user’s journey on each payment method, which ultimately led to an increase in user conversion by 4%- Improved the customer experience while purchasing course by reducing the friction in user’s journey and improving the visibility of the coupons on the course overview screen, ultimately leading to an increase in "Buy now" clicks by 20%

Noida, Uttar Pradesh, India

Responsible for Product Planning, execution and instrumentation of new features under the Assessment and Whitelabel product- Managed the Assessment product roadmap, collaborated with Testbook team to build a new real exam test interface to improve UX, increasing monthly attempts by 5%- Built and validated hypothesis through customer connects for dropping engagement rates of the assessment product, identified and executed growth levers to re-engage users- Responsible for Product planning, defining product requirements, Low-fidelity designs, stakeholder management and execution of the mission critical Role based access feature in the whitelabel product, improving customer activity score by 30%

Delhi, India

- Ideated a Direct to Consumer Contact Lens Service and proposed a business plan consisting of Market Analysis, Sales and Marketing Plan, Strategic Partnerships and Financial Projection- Recommended geographical areas for establishing new distributor to improve direct coverage based on demographic and economic development factors followed by one on one interviews with Area Sales Managers to understand Market dynamics and further drill down on potential areas identification- Identified Target dealers for one of the monthly schemes which led to monthly coverage increase in terms of new dealers billed by 19% MoM- Developed a Sales Data Analysis Model providing territory specific product insights for trade scheme development

Hyderabad Area, India

As an intern in the Delivery organisation, my project entailed devising levers for improving the organic growth in one of the key client account through delivery.- Analysed 3-year Sales Data to quantify YoY growth in organic revenue, YoY growth in revenue from new opportunity and YoY revenue churn- Identified focus areas for delivery-led growth based on company SWOT and competitor analysis- Conducted one on one interviews with delivery managers based on the hypotheses developed to understand pain points leading to lack of growth in the account- Devised levers for delivery-led growth and proposed a roadmap to achieve 10% growth in the account

Gurgaon, India

- Designed, developed and scaled a Test Automation Framework for interface testing of enterprise-wide SAP ERP implementation which led to cost-savings of approx $30K per test run- Supervised and trained a team of 5 members on the framework which enabled them to build automation scripts leading to improvement in test execution efficiency by 90%

Gurgaon, India

- Developed Test plans to assess functionality, performance, reliability, stability and compatibility with other systems for Stryker's Internal Web & Mobile applications - Developed a framework leveraging pairwise testing leading to a 90% reduction in total test cases while maintaining complete coverage

Master Of Business Administration - Mba

Product Management

Bachelor Of Technology (B.Tech.), Computer Science

Product Management With Lean, Agile And System Design Thinking, Product Management

Project Brief - Develop an Alexa-based solution, AlexaSec for home security that competes with home security offerings from Cable/TelCo.