Rachel Kesselem Email & Phone Number

As a contingency-based cost-reduction consultancy, Expense Consulting specializes in the senior living and post-acute care industries, as well as various acute-care settings. We prioritize achieving positive, sustainable results for both clients and their vendors/partners. Recognizing the crucial role that vendors and partners play in our Client's organizational operations, we are dedicated to fostering strong, mutually beneficial relationships to lower clients' business costs and improve operational efficiencies.

Cleveland, Ohio, United States

Activated Insights is an award winning business intelligence and experience management platform, built exclusively for senior care. Activated Insights was acquired by Home Care Pulse (HCP) in January 2023, merging with HCP and other acquired companies throughout 2023.

(*First sales hire, reporting directly to the CEO and collaborating closely with department leaders)Bateau is a business intelligence solution industry-built for senior living. Bateau connects the CRM, payroll, financials, and rent / occupancy data into one place, making it easier and faster for owners, operators and REITs to solve important business questions.-Organized and attended the Top 20 industry conferences in 2023 while coordinating sponsorship opportunities and thought-leadership speaking sessions for the CEO-Full-Cycle Outbound Sales and Pipeline Management: mid-market to enterprise-Sales Operations and Sales Strategy, creation and implementation

Cleveland, Ohio

OnShift is a full workforce management solution, specifically solving the needs and challenges of the senior living and post-acute care industry.-Sales enablement for existing accounts-Lead Generation, qualification for upsell and expansion opportunities -Advising customers on our solutions based on industry needs and trends-Build rapport with key decision-makers on behalf of the Account Management team.

Cleveland/Akron, Ohio Area

- Prospected into assigned territory via cold-calling, door-to-door advertising, etc. and nurtured relationships throughout the sales funnel

Greater Minneapolis-St. Paul Area

- Assisted in recruiting, training and on-boarding new team members while coaching current team- Assisted Department Leader in managing team members, department finances, and success metrics - Led informal training sessions to educate on products, processes, and industry standards - Monitored sales, financial projections, and labor budgets for Whole Body - Succeeded in preparing Whole Body for the Order To Shelf (OTS) Program, requiring extensive training and coaching team members. Attained a Global Certification, passing with a 96% out of 100%.

Greater Minneapolis-St. Paul Area

- Developed blueprints, budgets, department strategies, and more; directly collaborating with the CEO/Founder for final decisions.- Developed integrative strategies that drove growth while building public rapport/reputation and cultivating relationships with prospective clients - Co-Created development plans and strategy blueprints for multiple long-term projects- Wrote and edited white papers, partnership proposals, and more with the department managers- Created prototypes of apps that to translate core company concepts and services into a visual, technical experience for clients. - Managed and organized Salesforce CRM of clients & strategic partnerships - Co-Developed short- and long-term marketing plans and budgets - On-boarded and trained talent to grow company into it's next startup phase- Recruited high-level executives and regularly placed new talent into the core "CtG" team- Guided and coached company cohort programs throughout the stages of planning, implementation, and evaluation of their small business proposals and growth-opportunities. - Facilitated training sessions and regularly engaged and coached potential talent and partnerships through the "Connect the Grey Process" so as to further contribute to the Twin Cities emphasis on Innovation and creative growth in The Cities.

- Sole-proprietorship focused on offering Public Relations services to holistic practitioners, wellness brands, and wellness personalities. About my work during this time:--------------------------------I am:A strategist.A research hound.An autodidact to the world of nutrition and homeopathy.A skilled communicator, writer, and relationship-builderList of Services for brands, products, and small businesses:- Product evaluation - S.W.O.T analyses and placement reports- Consultant based on individual needs- Public relations / social media/ communications List of Services for individuals: - "Cooking for health" tutorials - "Mind Body Wellness" coaching- "Psychology of eating" coaching - Eating disorder recovery support- Natural Food education - Health journey support & non-medical advocate - Wellness consult- Grocery tour consultations - Massage and energy workMotto:I'm in People Relations, not Public Relations. Whether that means people within a public, company, or media culture, the foundation and success of my work is built upon people-to-people interactions and collaboration. Rachel Kesselem PR specializes in building the bridge between the health industries and the general public. Terminology is helpful in the proper context, but let's call a spade a spade when it comes to everyday dialogue. Ask almost anyone about health and they likely have a basic level of interest in learning about, improving upon, or fine-tuning their level of wellness. The problem, though, is the inundation of trends and pop-terminology, diets, and hidden agendas from companies creating "food products." Let's eliminate the confusion, bridge the gap of understanding, and inspire people to follow their unique path to healing and wellness.

Los Angeles

-Rebranded and created social presence for Real Food Company -Community relationship networking: consistently engaged with vendors, local brands, and national associations in order to form mutually-beneficial relationships-Created online brand persona, implemented grassroots marketing strategies and public relations tactics to increase retail sales across all 3 locations- Established social presence and steadily engaged and curated an online following for Real Food Company's sub-brand, Honey's Natural Market.- Successfully created a new, interactive and knowledgeable voice for both brands, Real Food Company and Honey's Natural Market, that supported a platform of transparency and education to the community- Coordinated the marketing efforts for both Real Food Company locations in San Francisco while also creating and implementing new marketing process for Honey's Natural Market.

Los Angeles

- Meticulously reviewed each brand and product SKU already in inventory and in process of being brought into the stores to ensure quality and integrity were met and aligned with Real Food Company's product standards- Drafted and edited content for organizational publications, including employee newsletters and company-wide meetings

Los Angeles

- Managed multiple calendars and fielded phone calls on a daily basis for the Publisher and CEO- Built rapport and relationships between him, his contact database, and the LA Business Journal readership.- Organized and managed basic human resources projects such as new-hire and exit interview paperwork, weekly office routines, building related requests and needs, and other various office tasks.- Maintained basic brand management for the Publisher/CEO in terms of refining online biographies.• Traditional marketing tactics such as personalized letters, gift subscriptions, and various small writing projects to grow the Journal's readership and reputation.

Cleveland/Akron, Ohio Area

- Conducted full media relations outreaches for several Fortune 500 clients, assisted Media Relations with writing pitches, editing, outreach phone calls, research, audits, and compiling client-ready reports.- Contributed to various research and strategy-related projects in the Crisis Communications, Internal Communications, and Investor Relations departments.- Contributed to team through research reports, social media audits, social media monitoring analyses and reports- Worked in firm's practice areas and pro-bono projects for media relations support, research, pitches, written proposals and reports of findings, and more.

Greater Nashville Area, Tn

- Student-run public relations firm at Belmont University - Account manager in charge of the development and implementation of social media tactics for Sweet CeCe's of Hillsboro Village. - A Liaison between the manager of Sweet CeCe's and the designated team at TCC to ensure a mutually beneficial relationship and a successful, sustainable social media approach.

Greater Nashville Area, Tn

- Media outreach and media exposure intern in charge of building rapport between the pharmacy and the Belmont community.- Created internet presence through Facebook and Twitter and started collaboration with the "Social Media within Pharmacy" graduate class.

Lived with and worked with residents in areas of peer advising, community development, discipline, administration and general operation of the residential communities. Reported and was directly accountable to a Residential Director (RD), and had constant flow of communication regarding residents, programs and planned community builders.

Welcomed prospective students as they entered the campus. Worked the Welcome Desk which entailed answering questions with which students or parents called, redirecting their phone call to the correct admissions counselor, and being a representative for Belmont University.

Education record

Activities and Societies: Women in Business Club Tri-C Music Society Women's Choir

Bachelor Of Science, Public Relations, Journalism

Activities and Societies: Belmont PRSSA Chapter Resident Assistant NRHH (National Residence Hall Honorary) Service Corps Belmont.