Keven Todd Email & Phone Number

Lufkin, TX

Danville, Virginia Area

Southern United States

Charlotte, North Carolina Area

Dover, Delaware Area

Providing leadership and successful strategies in a turnaround of this daily newspaper serving the most affluent market in New Mexico.

Involved in site-specific assignments to improve overall operational efficiency and financial performance.

• Accomplishments:
• Restored operational discipline by instituting new benchmarks on accounts receivable, advertising and circulation sales strategies.
• Led a successful redesign and launch of website with a content strategy to build repeat visitors by developing exclusive online content.
• Led newsroom transformation with an emphasis on cultivating more relevant local news.
• Focused resources on driving Internet sales that resulted in 300% over budget performance, which led Sierra Nevada Media Group newspapers in 2008.
• Aggressively sought out revenue diversification projects such as winning back the Naval Air Station newspaper, Chamber of Commerce newsletter, local event programs, and other projects.

• Accomplishments:
• Promoted from Myrtle Beach in order to develop short and long-term strategies and products to enhance revenue streams in both print and online for these two newspapers. Prodcued business plans, revenue projections and.
• Developed a new automotive rate plan to bundle print/online with flexible rates and short term commitments.
• Rolled out a Jobs Video program through DMC to enhance online up sell opportunities in conjunction with existing CareerBuilder packages.
• Launched open house map/directory feature with online interactive component.
• Reworked an ailing TMC product to enhance distribution and better serve advertisers

• Accomplishments:
• Grew the real estate segment from $4.5 to $6.8 million in 2005/06.
• Clinched a major MLS agreement to expand online listings content and increase sales opportunities.
• Launched numerous groundbreaking initiatives such as Million $ Home Finder, Top Homes (which Homescape nominated for the Online Innovation Award in 2006), and a previously untapped Vacation Rental Finder (bundled.
• Repurposed and repositioned Saturday real estate product to exceed budgeted goals, with weekly page count more than doubled and revenue up more than $200,000 for the year.
• Provided leadership and coaching to a team of five outside salespeople, one inside salesperson and three assistants. Also managed Brunswick County retail and real estate sales operations.

Was afforded the opportunity to coach sales teams on both classified and retail sides in various revenue-building initiatives.

Worked with a variety of publishing companies on a number of groundbreaking revenue initiatives during a recessionary period. Engagements encompassed everything from sales coaching to complete publication evaluations and revamp efforts.

Primarily focused on revamping and relaunching a number of suburban real estate publications. Also involved in coaching sales teams in both retail and classifieds.

Beat Reporter/Photographer, Associate Editor, Copy Editor, Senior Associate Editor, Marketing/Promotions Manager, Publisher/Editor, VP Publishing Operations, Sales/Production Manager, and Area Sales Manager.