Kevin Foster Email & Phone Number

Vancouver, British Columbia, Canada

Greater Vancouver, British Columbia, Canada

Reporting to the Chief Operating Officer, responsible for leading the operations of 26 branches in BC serving >115,000 members. Led 4 directors, 26 managers, 250 staff in the execution of strategic priorities. Full P&L responsibility for the division. Member of corporate structures: SLT, Pricing Committee, Management Operations Group. Regularly reported to Board of Directors at quarterly regulatory committee meetings.

Reporting the Chief Operating Officer, responsible for leading the sales and operations for the national division in the credit union. Led 3 senior managers, 25 staff in the execution of strategic priorities. Full P&L responsibility for the division.KEY ACHIEVEMENTS:▪Established divisional strategic priorities in line with corporate priorities including growth rates and operating income (EBIT).▪Defined and launched BI dashboards for portfolio, P&L dashboards and sales compensation plans.▪Restructured sales team to enhance business acumen, skillset, integrity, drive.▪Streamlined sales compensation plans to improve long-term sustainability in sales practices and account management.▪Reorganized operations administration and support to enhance speed, throughput and succession planning including introducing ECM and eSignature.▪Revised lease contracts to better meet the needs of consumers while maintaining prudent risk management.▪Launched a new commission structure for dealerships which significantly improved uptake and throughput while maintaining margins.▪Drove $1.1B in volume (funded leases/loans).▪Grew loan portfolio from $279M to >$362M.▪Reduced OPEX by 37%.▪Over delivered operating income, averaging >34% of total corporate operating income while representing just 8% of total corporate portfolio.Reduced volume concentration in the top decile dealerships by improving results in the 2-5 deciles.▪Curated a succinct value proposition for dealerships across Canada.▪Developed a unique-to-leasing product offering for transportation trailers available to all dealers and direct customers in Canada.▪Developed a niche product for ultra-high value passenger vehicles, available to a select set of high quality dealership partners in Canada.

Vancouver, Canada Area

Reporting to the Chief Strategy Officer, and part of Senior Leadership Team, had strategic and operational responsibility for developing and executing Annual Operating Plans and direct responsibility for the Leasing line of business nationally.

Bc & Ab

Reporting to the VP Leasing Operations, led and developed a Western Canada lease originations sales team for equipment and vehicle categories across all channels and customers.▪Developed sales and customer marketing annual plans; promotional calendar; new product launches and enhancements; pricing strategy; driving cross-functional alignment (credit, operations, finance, sales, treasury, IT, HR, executive); annual operating plans; annual P&L budget with recommendations to executive leadership team, driving profitability and balance sheet.▪Recruited sales executives and top-grade the team to improve business acumen and integrity.▪Initiated and led weekly LMT meetings; successfully developed strong strategic cross- functional working relationships with Treasury, HR, Finance, IT; represented the Leasing LOB at 3P Committee meetings and with the Board of Directors.▪Successfully decentralized broker relationships to regional sales team as part of Project Leasing resulting in an incremental $7.2M origination volume; developed the framework for fleet negotiations coaching fleet sales executives through negotiations with successful acquisition of $4.8M in loan portfolio and established a beachhead for future opportunities.▪Developed, planned and led annual national conference bringing all team members together for three days to share learnings and brainstorm solutions to opportunities and challenges.▪Initiated and designed BI development for a loan portfolio dashboard, to report on growth, natural runoff, unplanned runoff, profitability and sales commissions calculations.▪Developed input into two streams for the Credit Union’s 2016-2018 Strategic Plan and took the lead with the PF&A team to deliver an approved plan to C-suite.▪Spearheaded the design and development of Leasing product development initiatives: Equipment Dealer Pricing matrix, Direct Origination Pricing matrix, Dealer Reserve program, Trailer residual value Program.

Western Canada

Reporting to the VP and GM Western Canada, responsible for marketing plans for all categories and all customers within Western Canada, including promotions, POP, new product launches, merchandising strategy, SKU rationalization, pricing strategy, cross-functional alignment (operations, finance, sales, distribution), category business reviews with recommendations to executive leadership team, national-regional alignment.KEY ACHIEVEMENTS:▪Sharp and measurable improvement in cross-functional alignment leading to vastly improved execution at store-level across Western Canada. This synergy coupled with incremental activity and elevated accountability of execution contributed to annualized volume increases of 8.6% in a $245M business.▪Spearheaded the organization’s first key perimeter merchandizing initiative resulting in an incremental 650 display racks in Western Canadian grocery retailers equivalent to over 6,700 linear feet of shelf space which increased volume by over 2.3M units annually.▪Led a Black Belt Six Sigma Project reducing manufacturing complexity by more than 200 SKUs (roughly25%) and 25 dough recipes (roughly 40%) while improving EBIT by $66,000 annually. Utilized COGNOS, SAP, and AC Nielsen reporting tools.