Kevin Shields Email & Phone Number

Chicago, IL, US

Building a foundation for the Vincentians in Chicago to fulfill their ministries of feeding and housing the poor and homeless.

New York, US

Leader of Product Management for Market Intelligence. Responsible for strategy and developing products that measure and provide insight into shopper and buyer behaviors in the eCommerce space.

Irving, Texas, US

Responsible for developing proactive growth plans for the Publicis, Epsilon and Conversant vertical businesses.

London, GB

General Manager of newly-formed global business unit that activates client insights in digital marketplaces, serving Consumer Packaged Goods (CPG), Retail, Automotive and Consumer Electronics Sectors in 15 countries. Provided clients with Predictive Analytics, Propensity Modeling and Scoring, and Identity Resolution methods at scale through an.

Pioneering the profile of the cannabis consumer. At Cannabiz Consumer Group, we know there are important questions to ask about the impact of the expanding cannabis industry. Who are cannabis consumers? Where will they come from? Who are they, politically, socioeconomically? And how will their spending on non-cannabis categories be impacted?It is these.

London, GB

• Transformed consulting-based custom delivery model focused on the B2B market to syndicated product-based delivery system and more predictable revenue stream.
• Created product and operations strategy - and the analytics organization – that enabled Kantar Retail to re-purpose its Shopper Genetics database from insightful analytics to digital advertising activation use cases.
• Built start-up digital and addressable advertising data venture from scratch to $15MM annual revenue.
• Tripled revenue in one year by focusing product strategy on creation and distribution of syndicated, digital, addressable, purchase behavior-based audience data to the CPG and Retail verticals.

Chicago, IL, US

• Led IRI’s consumer and shopper insights division with $68MM in annual revenues with $22MM operating budget.
• Orchestrated a high-performing enterprise team consisting of 7 direct and 17 total reports, 70 offshore employees and 46 outsource vendors.
• Advantaged IRI with larger core panelist sample two years ahead of schedule, neutralized a competitive disadvantage, and improved the company’s Consumer Insights cost profile. Savings enabled IRI to fund and focus.

Chicago, IL, US

Led development of 3-year strategic plan; consolidated Panel & Test businesses into a single $68MM unitMore than doubled business EBIT from 20% to 45% through both topline growth and cost transformation initiativesExecuted process improvements to lower cost of data acquisition and improve data quality; lowered overall operating costs 49% over 3 yearsGrew.

Chicago, IL, US

P&L responsibility for 75% of IRI’s North American revenues ($300MM) 2002-2003Coordinated development of company’s “retail coverage” strategy; Co-developed innovative “total retail view” information products with advisory board clients 2003Successfully re-launched InfoScan Convenience Store tracking service 2003Implemented programs to improve launch and.

Chicago, IL, US

Led major corporate restructuring effort that resulted in reduction of full-time employees by 21% (315 FTEs) and cost savings of 20% ($34MM annually). Team leader for IRI’s largest cost center (Commercial and Operations organizations) representing 38% of domestic (1,500) employees and 41% of domestic ($170MM) budget.Developed and presented justification.

Chicago, IL, US

Client Service team leader and account P&L manager for IRI’s largest client, PepsiCo and Frito-Lay.Delivered $1MM incremental annual contract revenue to IRI; doubled client’s store coverage, improved delivery cycle time by 23% (22 to 17 days), and improved data quality by over 50%Recognized as “Supplier of the Year” by client in 1999Renewed client to a.

Chicago, IL, US

Business Development leader selling category and space management solutions to clients.

Chicago, IL, US

Product Management leader for the InfoScan Daily Census product line. Led the transition of products and services from the CIR joint venture company to the IRI product portfolio following IRI's acquisition of the the JV.

• Brought much-needed innovation to the marketplace by providing mission critical information services for CPG logistics, forecasting and sales executionAs one of four founding officers of the company, was the senior.
• Co-engineered and patented daily information production processes
• Designed end-user applications
• Developed and executed charter client programs with Dreyer’s/Edy’s; Nestle; Frito-Lay; and Safeway

Purchase, New York, US

• Consumer research leader for Golden Grain and Gatorade businesses. Understand unfulfilled consumer needs through superior primary and secondary research design, execution, and analysis. Key business consultant to.
• Member of product team that led growth of Gatorade to over $1 billion in annual global sales
• Execution of comprehensive season analysis for the Gatorade consumer business
• Oversaw primary research and concept development for Rice-A-Roni brand new products spanning ideation, concept development, product development, in-home usage tests, media tests and sales forecasting for capital planning
• Developed method for Golden Grain division to evaluate trade promotion spending and monthly production requirements using emerging POS data sources

Master Of Science - Industrial Administration (Mba), Finance, Marketing Science

Bachelor Of Science - Applied Mathematics; Bachelor Of Science - Computer Science