Kevin Chen Email & Phone Number

GTE is a digital technology and multi-channel marketing solution provider operating in Shanghai and Hong Kong.1. P&L owner 2. Built a profitable business from day 1 | Digital Transformation for clients 3. Product owner: designed and developed a digital marketing solution via WeChat4, Product owner: designed and developed data analytics solution integrates Broker/ETL, database and data visualization 5. Provided performance marketing and digital solutions for clients: Twitter, DHL, Corteva, UL, Logitech, etc.6. Director of GTE Hong Kong Office with full P&L responsibility since Jan. 2023

TY Technology is a HK listed SaaS based internet of things (IoT) digital transformation solution provider for marketing, sales and traceability with a focus on FMCG industry. 1. Product owner | Digital transformation for FMCG orgainzation 2. Head of (a) product, (b) marketing, (c) business alliance2. Design, develop and manage product portfolio and solution.3. Develop innovative digital transformation solutions for enterprise clients: Digitalized 14 billion commodities for 102 FMCG customers with 750K daily active users (China Resources/华润, Unilever, Nestle, MengNiu/蒙牛 Coca-Cola etc. )4. Lead product business plan, go-to-market, pricing and demand generations.5. Lead corporate communications functions.6. Manage partner relations including Microsoft, Nielsen, Tencent and Alibaba etc.7. Fully engaged in the business planing for the back door listing process (HK: 1332)

1. Revenue Owner; 15 million USD revenue; 70% gross margin 2. Head of (a) sales, (b) marketing, (c) business alliance3. Develop strategic marketing plan and drive demand 4. Oversee cross BU pricing guidance, go-to market, and lead generation campaigns5. Develop innovative digital transformation solutions for enterprise clients 6. Manage sales and channel sales teams to achieve quarterly business objectives 7. Advise clients’ Chairman, CEO, CIO and CMOs on digital and IoT8. Advise Ty Chairman of the board for communications and external affairs9. Full engagement of the back door listing management

Shanghai City, China

1. P&L owner2. Drive growth; general management, digital marketing advisory3. Oversee China business strategy and operation for both Shanghai and Beijing offices4. Develop leaders and capabilities for tomorrow's marketing and communications needs5. Asia Pacific and U.S. regional client liaison and advisory

Shanghai City, China

1. P&L owner 2. General management and administration; digital marketing advisory 3. Lead innovation of marketing services in the areas of insight study, brand positioning, B2B demand generation and B2C online sales enablement4. Asia Pacific and U.S. regional client liaison and advisory

Shanghai

1. P&L owner2. Business development; general administrations duties for HR and finance3. Lead transformation of business from PR to integrated digital, social, marketing and PR services4. Provide strategic marketing, communications and digital counseling to clients’ C level executives5. Asia Pacific and U.S. regional client liaison and advisory

1. Leads adaption of digital services into all aspects of agency offering 2. Develops demand generation services for the agency in Asia Pacific region 3. Generates new revenue by establishing integrated digital business services to major pharmaceutical companies4. Asia Pacific and U.S. regional client liaison and advisory

1. Lead services for corporate communications and public affairs 2. Advise internal and external communications for several corporate restructuring3. Liaison with government offices and managed publicity for multinational companies and international non government organizations’ China program

Bite Communications acquires Upstream Asia Oct. 27 2009.

Weber Shandwick

- Journalism intern at International Finance News of People Daily- Published 30,000 words news reports

Master Of Business Administration - Mba, Mba

Activities and Societies: CEIBS Football ClubClass of E17SH4

Strategic Marketing Management

Class of SMM 2013

Bachelor Of Science - Bs, Mathematics And Computer Science

Activities and Societies:Major courses contain: mathematical analysis, analytical geometry, calculus and applications, linear algebra.