General Manager
2013 – present NEXTCHIP CO., LTD. Pangyo, Korea Team Leader of Great China Division, Automotive -. Promoted the automotive ADAS solutions to Chinese Tier I companies and supported till design-wins. (Expected to SOP(start of production) between the fourth quarter of 2017 to the first quarter of 2018) -. Developed new automotive business opportunities with Chinese Automotive Tier I companies in East & South China.-. Promoted the automotive chipsets to Chinese Tier II companies and achieved design-wins for aftermarket products. -. Promoted chipsets to the Taiwanese automotive PDI companies and reached mass productions -. Setup sales channels and entered into partnerships with Chinese and Taiwanese sales agents.-. As a project manager, decided the new automotive chipset specifications and managed the evaluation and mass production of the chipsets. Surveillance-. Maintained the no. 1 marketshare in Taiwanese market for surveillance chipsets (image signal processor and video decoder) from 2010 to present. -. Managed sales channels and conducted pricing beyond BSP (break sailing point) -. Maintained the strategic partnership with agents and customers in Taiwan.2006 – 2013 Team Leader of Taiwan Branch, Surveillance-. Achieved CAGR 20% revenue growth in Taiwan from 2008 and 2012 through promoting surveillance chipset portfolio to various Taiwanese surveillance companies.-. Planned and executed all marketing and sales activities for surveillance chipsets from product launch and design win. -. Analyzed new business opportunities in Taiwan, managed business plans and developed sales channels. -. Developed and delivered customized chipset solution for Taiwan. -. Managed sales agents in Taiwan and China and reported directly to CEO. -. Introduced Taiwanese chipset makers and made business model to import these chipsets to Korea. -. Planned the import of the remarked Taiwanese chipset and sold the products to Korean market.
