• Created a dynamic customer loyalty app revolutionizing the rewards experience in the dining, retail, and everyday services sectors. • Developed a unique, tier-based loyalty system that promotes repeat visits with escalating discounts, creating mutual benefits for customers and a broad range of vendors.• Crafted a business model and prototype for the website and app, conducting presentations to potential users and clients for demand assessment.• Secured potential partners and investors by pitching the business plan and prototype, leading to the formation of a development team.• Troubleshot functionality, backend requirements, and accounting capability issues during the creation of a minimum viable product.• Demonstrated strong leadership skills by co-founding a team and guiding the development of the minimum viable product. • Automated content creation was achieved by establishing a digital marketing schedule, utilizing organic strategies, and leveraging marketing analytics for performance analysis and future business development optimization.

Position Overview:In my role as a Peer Coach, I facilitate the Learn and Connect Student Success program, providing guidance and support to my peers within the Faculty of Management. I am responsible for fostering an inclusive and engaging learning environment, helping students navigate their academic journey.Responsibilities: • Conducting interactive sessions to enhance student success and engagement. • Committing to a 5-hour weekly schedule for mentoring and leading program activities. • Participating in mandatory training sessions to stay adept with program updates and strategies. • Building open relationships with students to support their academic and personal development. • Responding to student inquiries and assisting with challenges related to university life.Achievements: • Demonstrated strong leadership and problem-solving skills through effective session management. • Maintained confidentiality and provided advice tailored to a diverse student population. • Promoted an understanding of various cultures, contributing to a supportive learning community.Qualifications: • Upholding a minimum CGPA of 2.7, reflecting my commitment to academic excellence. • Utilizing exceptional communication skills to mentor and guide students from varied cultural backgrounds. • Exercising good judgment in prioritizing tasks and managing time effectively.This role allows me to leverage my academic strengths and interpersonal skills to contribute meaningfully to the success of my peers.

• Analyzed survey results to inform future event planning and improve the attendee experience.• Communicated and liaised with Nova Scotia stakeholders in the energy sector.• Provided support and input in Divisional projects promoting Nova Scotia companies' energy-related capabilities.• Demonstrated strong interpersonal, organizational, writing, and presentation skills.• Maintained confidentiality while dealing with highly sensitive material.

• Demonstrated strong customer service skills by effectively managing the needs of impatient clients and providing timely and reliable service.• Demonstrated strong problem-solving skills by proactively identifying and escalating potential issues.• Taught team members techniques to improve productivity and efficiency, demonstrating strong leadership skills.• Maintained accurate records and updated load notes to ensure smooth and efficient operation of the company.

• Created personalized, brand-relevant content strategies and executed them across multiple online channels/platforms.• Worked collaboratively in a multifunctional team to conceptualize and implement compelling brand stories.• Wrote strong, motivating content, including website copy, emails, social media, blogs, and other appropriate content types within the brand's style and tone guidelines for assigned projects.• Enhanced the distribution of content through SEO strategies and the implementation of best practices.• Analyzed and tested optimal ways for consumers to find and consume content.• Created an onboarding guide with S.M.A.R.T metrics to simplify the metrics for future co-op copywriters, reducing onboarding time and helping employees understand expectations.

• Interacted with users and responded to social media messages, inquiries, and comments.• Reviewed analytics and created reports on key metrics.• Leveraged social listening skills and ability to conduct user analysis to better cater to changes in customer habits, trends, and preferences, resulting in an increase in student retention.• Tracked and reported web analytics using data visualization and storytelling (e.g., Google Ads, Facebook, DCM, etc.)• Demonstrated strong customer service skills by effectively interacting with users and responding to inquiries.• Demonstrated strong analytical skills by reviewing analytics and creating reports on key metrics.

• Managed the logistics team which included coordinating the event setup, allocating space, and delegating manpower while troubleshooting and problem-solving any issues faced.• Presented to potential sponsors for donations by negotiating deals where the event would be used to create social media content and drive brand awareness amongst young students for the product for the sponsors.• Planned the allocation of funds and utilization of the event budget, demonstrating strong financial management skills.• Increased event attendance from 40 to 540 delegates year over year by effectively communicating with other schools, universities, and prior participants, demonstrating strong communication and leadership.