Digital Marketing Specialist
Current- Co-led project with a web development agency (Elev8 Media) by creating SEO-friendly content to successfully develop and launch a brand-new website.
- Managed all paid social (LinkedIn and Facebook) advertising to optimize reach and engagement.
- Led project to reinstate and upgrade of 12 statewide Google Business listings, boosting online visibility and credibility.
- Managed email marketing system via ActiveCampaign to communicate with external referral sources through email campaigns, website forms, custom automations, and informational webinars.
- Created monthly digital marketing reports using Google Analytics and paid social media ad analytics for data-driven decisions.
- Created a paid digital campaign to establish a pipeline for potential therapeutic foster parents, utilizing a targeted Facebook ad, dedicated landing page, and an email drip campaign to keep prospects engaged.