Kevin Whitlock Email & Phone Number

Charlotte, North Carolina, United States

• Co-led project with a web development agency (Elev8 Media) by creating SEO-friendly content to successfully develop and launch a brand-new website.• Managed all paid social (LinkedIn and Facebook) advertising to optimize reach and engagement.• Led project to reinstate and upgrade of 12 statewide Google Business listings, boosting online visibility and credibility.• Managed email marketing system via ActiveCampaign to communicate with external referral sources through email campaigns, website forms, custom automations, and informational webinars.• Created monthly digital marketing reports using Google Analytics and paid social media ad analytics for data-driven decisions.• Created a paid digital campaign to establish a pipeline for potential therapeutic foster parents, utilizing a targeted Facebook ad, dedicated landing page, and an email drip campaign to keep prospects engaged.• Generated monthly SEO-friendly website blog content, improving organic search visibility and online audience engagement.• Maintained responsibility for continuous website updates, ensuring up-to-date content and optimal user experience.• Provided digital consulting on a project to create the internal AYN Connect SharePoint site, enhancing employee experience and functionality.• Occasionally supported the Marketing and Communications team, contributing to social media content, graphic design, and internal communications for a holistic marketing approach.

Charlotte, North Carolina, United States

• Collaborated with Senior Management Team to develop mission-driven content aligned with agency goals.• Produced high-quality written content, such as press releases on behalf of the CEO and other senior management, blogs, etc.• Oversaw marketing collateral production, ensuring brand standards and timely project delivery.• Managed the agency's newsletter, content calendar, and social media presence, including content creation and performance reporting.• Played a key role in developing the organization's social media presence, conducting interviews with subject matter experts, and scheduling engaging content weekly while delivering performance reports.• Directed marketing collateral and client-facing materials, including advertising, email, media responses, speeches, and more.• Maintained agency’s website and social media platforms.• Oversaw projects completed by contracted Graphic Designers and Social Media Specialists.

Newport News, Va

• Developed an emergency marketing plan during the COVID-19 pandemic to boost digital engagement and raise emergency donations for the fiscal year, including virtual tour presentation for potential donors.• Created marketing plans for Tennis Ball gala and A Night to Dream Gala – two major fundraising galas in Hampton Roads area. • Managed all social media accounts (Facebook, Instagram, Twitter, LinkedIn) and the WordPress website.• Developed and managed a quarterly editorial calendar for marketing and social media content, producing quarterly communications reports with analytics data.• Designed promotional content for events and marketing material (flyers, social media graphics, email graphics).• Compiled content and designed organizational publications, including the Quarterly newsletter "Achievements,” Class Sponsors newsletter “Dreams Achieved”, and the Annual Report.• Created targeted email campaigns for stakeholders and donors via MailChimp. • Captured and edited professional photos at all events and engagements. • Filmed and edited organizational promotional video.

Charlotte, North Carolina, United States

• Generated sales traffic into Hendrick luxury dealerships using phone calls, emails, and text messages.• Effectively leveraged CRM systems to streamline customer interactions, track leads, and enhance sales processes.• Established customer trends using internal KPI systems.• Modeled exemplary customer service above company standard

Charlotte, North Carolina Area

Greensboro/Winston-Salem, North Carolina Area

Greensboro/Winston-Salem, North Carolina Area