Kevin Y. Email & Phone Number

Los Angeles, CA, US

Los Angeles Metropolitan Area

• Strategically plan, execute, and collaborate with clients on paid social campaigns across core digital accounts (TurboTax, Intuit, Mike Bloomberg, Bloomberg Philanthropies, LUCI, and Twill).
• Analyze social, search, and programmatic paid data to provide actionable insights through audience targeting, creatives, and optimizing keywords to reach client goals.
• Develop weekly and monthly and quarterly reports on campaign performance to inform clients and internal stakeholders on KPI goals and identify growth opportunities.
• Mentor and train new hires and interns, with interns being offered full-time positions.

Greater Los Angeles Area

Greater Los Angeles, California, United States

Greater Los Angeles, California, United States

• Analyzed and optimized Facebook paid campaigns to strategically generate a 510% ROAS through audience targeting, pricing strategy, and testing creatives.
• Worked with 3rd party vendors to increase not only brand reach, but also sales volume through their e-commerce sites.
• Developed marketing plans around key holidays to capitalize on consumer purchasing intentions.

• Facilitated brand awareness through management of social media accounts on various platforms.
• Created digital advertisements to market specific products on different media outlets.
• Designed and launched email marketing campaigns with a 27.08% open rate.
• Segmented email list to optimize delivery and A/B tested ad copy to increase open rate.

Greater Los Angeles, California, United States

• Taught economics to 10 students weekly.
• Strategically managed and operated Learning Assistance Center.