Kevin Y. Email & Phone Number

Los Angeles, Ca, Us

Los Angeles Metropolitan Area

• Strategically plan, execute, and collaborate with clients on paid social campaigns across core digital accounts (TurboTax, Intuit, Mike Bloomberg, Bloomberg Philanthropies, LUCI, and Twill).• Analyze social, search, and programmatic paid data to provide actionable insights through audience targeting, creatives, and optimizing keywords to reach client goals.• Develop weekly and monthly and quarterly reports on campaign performance to inform clients and internal stakeholders on KPI goals and identify growth opportunities.• Mentor and train new hires and interns, with interns being offered full-time positions.

Greater Los Angeles Area

Greater Los Angeles, California, United States

Greater Los Angeles, California, United States

• Analyzed and optimized Facebook paid campaigns to strategically generate a 510% ROAS through audience targeting, pricing strategy, and testing creatives.• Worked with 3rd party vendors to increase not only brand reach, but also sales volume through their e-commerce sites.• Developed marketing plans around key holidays to capitalize on consumer purchasing intentions.

• Facilitated brand awareness through management of social media accounts on various platforms.• Created digital advertisements to market specific products on different media outlets.• Designed and launched email marketing campaigns with a 27.08% open rate.• Segmented email list to optimize delivery and A/B tested ad copy to increase open rate.

Greater Los Angeles, California, United States

• Taught economics to 10 students weekly.• Strategically managed and operated Learning Assistance Center.