Kevin Andrade

Kevin Andrade Email and Phone Number

Content Strategy + Insights | Product Strategy | Ex Disney, FOX+ (now Disney+), FOX Sports, Nat Geo @ Touch Inflight Solutions
coral gables, florida, united states
Kevin Andrade's Location
United States, United States
Kevin Andrade's Contact Details

Kevin Andrade work email

Kevin Andrade personal email

n/a
About Kevin Andrade

I have 12 years experience utilizing my creativity to uncover unique insights in multiple strategic, analytical, financial and creative roles in television media, live-entertainment and not-for-profit organizations — in the US and Latin America. I draw upon my business acumen coupled with my creative and humanities background to assess opportunities in an out-of-the-box perspective. I thrive in the grey space between conceptual ideas and functional business goals by uncovering creative insights, translating them into strategic and actionable recommendations, and often times spearheading the execution.My keen business sense and analytical skills in various areas and industries make me adept at problem solving in different contexts through my ability to proficiently research, analyze and synthesize data, identify patterns, and effectively communicate them at all levels of the organization.As a creative, I keenly observe information to decipher complexity and ambiguity, find relationships between unrelated ideas, explore better futures through curiosity, and create the visible from the invisible.My humanities background and extensive travels have taught me to be curious and empathetic towards understanding the human need, to look at things from multiple angles in an open way, critically think, and feel comfortable collaborating cross-functionally in multicultural environments.

Kevin Andrade's Current Company Details
Touch Inflight Solutions

Touch Inflight Solutions

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Content Strategy + Insights | Product Strategy | Ex Disney, FOX+ (now Disney+), FOX Sports, Nat Geo
coral gables, florida, united states
Website:
touch.aero
Employees:
15
Kevin Andrade Work Experience Details
  • Touch Inflight Solutions
    Content Strategist
    Touch Inflight Solutions Jan 2023 - Present
  • Freelance
    Content Strategy & Insights Consultant
    Freelance Dec 2021 - Dec 2022
    United States And Latin America
    •Project: Live-Entertainment client exploring option to expand into a foreign market. Will lead market research, build and develop local team and design strategy to execute expansion.•Project: General entertainment client had minimal knowledge of content offer in market and wanted to identify key players and their strategy. As a result of analysis and insights generated, client had clear visibility of landscape, short and long term threats and opportunities, and was able to strengthen its content offer prior to launch. •Project: Non-Profit client donations were declining over previous 12 months. Helped increase contributions +47% YoY by identifying and classifying six types of contributors, what drives each segment, identifying incentives to increase contributions, and marketing strategy for each profile.
  • The Walt Disney Company
    Entertainment Distribution Strategy Manager
    The Walt Disney Company Oct 2019 - Dec 2021
    Latin America & Caribbean
    Provided analytical and strategic support for STAR Premium and FOX Sports Premium affiliate distribution teams for major Latin American Markets.•Analyzed and controlled effectiveness of MSO discount strategies, finance risks, and market trends to ensure revenue and subscriber growth.•Prepared monthly dashboard for executive management with consolidated view of subscribers and revenues for all assets including Disney Channels, ESPN, STAR Premium, STAR+, FOX Sports Premium, National Geographic, etc., to present sales performance and business insights.•Provided ad-hoc industry research and analytical support to VP for new business development opportunities in Pay-TV, broadband and OTT/D2C distribution strategies.•Planned and developed annual subscriber and revenue forecast.•Developed data storytelling presentations for finance/affiliate teams for new business opportunities.
  • Euphoria
    Creative And Strategy Director
    Euphoria Mar 2017 - Feb 2021
    Colombia
    Designed, developed and executed the creative process from ideation to launch for all events, series premieres, campaigns, and product launches.
  • Fox Networks Group
    Latin America Product Insights & Strategy Manager
    Fox Networks Group Feb 2015 - Oct 2019
    Latin America
    Provided innovative solutions via cross-functional collaboration with product teams (programming, acquisitions, marketing, production, research, ad sales) in all Latin American markets to improve the consumer experience and profitability for all channels (i.e.: Basic & Premium Entertainment, Factual, Sports and DTC) through a deep understanding and generation of actionable insights.•Researched, analyzed and synthesized audience, consumer, market and commercial data to generate decision-making insights.•Proactively maintained consistent pulse on the different regional viewing behaviors and product trends to provide strategic recommendations.•Assisted VP of Strategy in new business development models.•Created executive presentations with compelling storytelling for product strategy recommendations and 360° analyses of product and content performance.
  • Fox Networks Group
    Content Strategy Manager
    Fox Networks Group Jan 2013 - Feb 2015
    Latin America
    Leveraged programming and content knowledge to identify performance trends to assess options to maximize R.O.I. in light of decreasing content inventory.•Worked closely with Acquisitions to minimize and control financial loss through keen oversight of contract terms, loss of exhibitions and programming conditions to assess opportunities.•Developed optimal window models to distribute inventory effectively and efficiently across eight (8) channels to meet the new demands of each channel and business.
  • Fox Networks Group
    Programming Manager
    Fox Networks Group Jan 2013 - Feb 2015
    Latin America
    Collaborated with cross-functional product teams to develop channel structures, strategies and promotional stunts that created a competitive advantage for FOX Premium Package.•Developed monthly grid for VOD and flagship channel (FOX1) increasing its ratings +17% YoY.•Supervised programming for FOX Action and responsible for coordinating launch of WWE.•Worked closely with VP of Programming to forecast ratings/shares for premium pack.•Prepared reports for VP of Programming and programmers including “what-if” scenarios and competition analyses to develop counter-strategies.
  • Latin American Pay Television (Fox Networks Group)
    Jr. Programmer
    Latin American Pay Television (Fox Networks Group) Mar 2011 - Jan 2013
    Greater Atlanta Area
    •Developed and programmed monthly schedules for two (2) premium channels.•Created models and reports to streamline inefficient processes within programming department.
  • Aeg
    Marketing Consultant
    Aeg Jun 2009 - Oct 2009
    Greater Atlanta Area
    Led and managed a team in a Latin based market research that assisted AEG Live in making decisive budgetary and marketing decisions. More than 90% of tickets sold for event. Subsequently VP of Tours recommended me for future events. •Developed and implemented a custom local marketing campaign to accompany the country wide strategy in order to reach the key niche audiences.•Assigned to manage all local operations.•Prepared and communicated weekly cost and trend analysis reports to Director of Marketing.•Acted as a liaison between AEG Live and television/radio stations, sponsors, magazines, and venues.
  • Compucredit Corporation
    Budget Analyst
    Compucredit Corporation Feb 2006 - Oct 2009
    Greater Atlanta Area
    •Prepared and communicated monthly/quarterly reports for 15 portfolios to Director of Finance including monthly accruals, budget-variance, budget reforecast, cost and trend analyses.•Assisted Director of Finance in preparation of annual budget of ~$200MM for operations.•Prepared internal annual budget of ~$1MM for all divisions within operations.•Interacted with finance disciplines across company and domestic/international vendors.
  • Compucredit Corporation
    Risk Analyst
    Compucredit Corporation May 2004 - Feb 2006
    Greater Atlanta Area
    •Analyzed and investigated accounts to identify and control risk and/or fraudulent activity.•Provided account maintenance to ensure maximum profitability while minimizing expenses and loses.•Responsible for all compliance reporting on fraud accounts within Bank and Federal guidelines.

Kevin Andrade Education Details

Frequently Asked Questions about Kevin Andrade

What company does Kevin Andrade work for?

Kevin Andrade works for Touch Inflight Solutions

What is Kevin Andrade's role at the current company?

Kevin Andrade's current role is Content Strategy + Insights | Product Strategy | Ex Disney, FOX+ (now Disney+), FOX Sports, Nat Geo.

What is Kevin Andrade's email address?

Kevin Andrade's email address is ke****@****ney.com

What schools did Kevin Andrade attend?

Kevin Andrade attended Georgia State University.

Who are Kevin Andrade's colleagues?

Kevin Andrade's colleagues are Daria Binkowska, William A. Madden, Lorraine Oyola, Yelda Rogalla, Maria Antsiferova, Tomás Baptista, Guilherme Patrício.

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