Kevin Anthony Email & Phone Number

Metro Atlanta

• Social media management• Website management• Designing and updating collateral with Adobe Creative Suite software programs • Trade show management• Maintaining relationships with distributors in an effort to better educate end users on our products• Label design• Working directly with contractors to share stories of how Prime Resins products work in the field• Planning 'contractor training courses'- a mixture of classroom/hands-on instruction for customers• Placing advertisements

Mount Airy, North Carolina, United States

Metro Atlanta

Lilburn, Georgia

• Manage website, social media, and public relations to ensure consistent and strong branding • Research markets for business expansion, ensuring profitability and logistical strengths• Manage trade shows as well as conferences to maximize on networking opportunities• Main contact for current as well as perspective clients in order to ensure satisfactory service• Serve in a salesman role to close new business• Maintain leads in ACT software

Greater Atlanta Area

• Develop complete branding for all four companies under the Sparus umbrella• Update all logos, websites and collateral to convey relationship to other subsidiaries• Manage budget including advertising, sales promotions, and a very active trade show schedule• Met often with senior management to further develop brands and find new market opportunities• Use salesforce.com as well as QuickBooks to track expenses and gauge success of efforts• Create collateral and web documents via Adobe Illustrator, and In Design, and Photoshop• Had brand realignment concepts to create synergy adopted by the new CEO• Help sales department increase product sales by 35 percent by marketing to gas associations• Responsible for choosing trade shows for sales team to attend and coordinating all logistics

•Build trade show displays for national and international trade shows•Help build social media pages for all of the companies different brands•Answer any concerns customers may have and addressed any marketing needs of the different brands within the company•Edit instruction manuals and product specification sheets to update with current models •Participate in branding strategies for the multiple brands

• Set advertising budget• Allocate funds to various forms of marketing• Establish company tracking system that verified effectiveness of campaigns• Write scripts for television commercials to effectively convey calls to action• Establish a direct mail advertising system with a strong four percent response rate• Establish an email marketing campaign with customers• Conduct follow-ups with customers to confirm customer satisfaction• Establish relationships with general contractors, leading to first commercial jobs (hotels)• Commission sales on residential HVAC equipment• Design advertisements with Adobe software programs (Photoshop, Illustrator and In Design)• Manage trade show events• Manage social media efforts

•Tactfully overcome objections from customer in order to close sells•Shop competition to understand where offers and promotions differ•Learn company strategies for maximized profit by selling benefits of most profitable pieces•Organize product strategically for easy comparisons of products

Mba, Entrepreneurship

Bachelor Of Business Administration, Marketing

Accredited by The Association to Advance Collegiate Schools of Business (AACSB International)