Indoor cycle instructor/coach

Strategic development and management of new and existing health insurance product offering designs for the individual (Affordable Care Act), small employer, large employer, and self-funded market.

Create and manage marketing communication strategy and collateral for SelectHealth Advantage(SM) - new Medicare Advantage plan that launched in 2013. Work closely with executive leadership, product management and sales to increase exposure to and consumer reach of Medicare Advantage plan enrollment though targeted communication campaigns. Manage ongoing updates and revisions to member, sales and provider engagement pieces and marketing collateral, compliant with CMS (government over-site for Medicare plan sponsors) guidelines and regulation. Functional understanding of these requirements.Create and manage on-line collateral and information for selecthealthadvantage.org. Translate and oversee translation of all required and functional member communication documents in Spanish, saving department thousands of dollars in translation fees.

Temporary and part-time employment with local retail pharmacy during period of underemployment. I have been a licensed and nationally board-certified pharmacy technician (CPhT) continuously since 1997 and have worked off and on in full-time and part-time roles in a variety of pharmacy settings from retail to in-clinic pharmacy care. Duties include assisting pharmacists with all aspects of pharmacy routine: customer service, phones, intake, type, fill, inventory management, claims adjudication resolution, etc. This is a current means to end and to keep my pharmacy skills and knowledge fresh. I am still actively pursing a professional marketing or sales administration management career role.

Developed and managed marketing materials (presentations, FAQs, RFP content, Web content, internal and client product and sales information and training) throughout products' lifecycles. Gathered and interpreted market and competitive analysis to strengthen marketing story and strategy. Collaborated with product owners and subject matter experts to align marketing activities with product goals and initiatives. Audiences: health plans, Medicaid groups, employers, TPAs and internal staff. Products: clinical intervention (safe and genetically appropriate medication therapy), consumer-directed health care plan support, online member materials, Spanish language website.* Achieved 6-month phase I pilot goal of enrolling 1 million lives in Genetic Benefit Management new industry offering* Ensured marketing materials were ready for product launch by improving productive communication and workflows between product manager and copywriter* Achieved greater product adoption and go-to-market product readiness by assisting in development and execution of intensive training for subject matter experts for new product launch

Managed marketing support team. Planned logistics and strategy for quarterly sales meetings for 6 outside sales directors and 10 staff. Developed sales presentations and collateral materials. Managed and coordinated trade show and industry gathering attendance. Provided marketing support to account services teams: client meeting document creation and editing.* Increased benefit enrollment 15% (1 M lives), representing projected profits of over $14 M with highest RFP close ratio in company history * Significantly improved sales staff efficiency and success by helping to maintain a robust pipeline through prospecting and lead qualification, leading to more closes

Contract eligibility services to help hospitals reduce bad debt from self-pay patients. Managed and trained 4-person eligibility staff for hospital in UT and 2 in ID. Managed hospital relationships (CEO, CFO, and billing staff). Consulted at several other hospitals in CA and ID.* Increased revenue 15% (2003 to 2004) by increasing 2004 eligibility conversions* Met account expectation and conversion goals by implementing process for quicker patient referral and developing and providing staff training and evaluation.* Improved application referral process efficiency by collaborating with public assistance supervisors and individual case managers.

Initial and ongoing eligibility case management for as many as 230 mostly Spanish-speaking clients accessing State-supported health programs. Collaborated with medical service providers, hospital financial counselors and other state program staff to help low-income/underserved families qualify for past and ongoing medical expenses assistance. * 2003 client satisfaction rating of 9 out of 10 from responding clients (10=completely satisfied)