Senior Strategic Insights Consultant
CurrentAnalyze and communicate results to clients from Customer Satisfaction Research.PROJECT EXECUTION: Develop research design and execute the analysis. Write SAS/SPSS programs to perform the data analysis, supervise other analysts implement plans. Write interpretative report and provide recommendations when appropriate. Review specifications for continuing studies to ensure the correct data has been provided for the project. Understand, implement, and ensure project execution according to Quality Standards. SALES SUPPORT: Act as a resource and analytical support person for research staff and account managers to sell research services. Provide proactive research on continuing studies. Serve as a major resource in statistics, sampling, research methods, and decision methods. Consult with external and/or internal clients to define the decision problem, client analytical/research design needs and objectives. Help develop the decision, analytical, or research design approach and analytical specifications and all steps necessary to conduct the analytical portion of the project. Help write proposal design and analytic sections in association with research staff. Review analytical specifications with internal or external client as appropriate; provide the client with additional consulting and interpretation of the data and follow-up on decision quality.METHODS ENHANCEMENT: Attend marketing sciences meetings and help with company wide marketing sciences initiatives. Engage in outside professional activities such as publishing or active participation in professional organizations. RESOURCES/ TRAINING: Provide statistical and marketing sciences consulting expertise and training. Provide SAS programming consulting and training. Monitor, supervise, coach, and train associate research analysts, research analysts, senior research analysts, and interns. Help manage the Intern Program.ADMINISTRATION FUNCTIONS: Contribute to division-wide initiates, such as continuous improvement.
