Kevin Cerula Email & Phone Number

Levittown, Pa, Us

Greater Philadelphia Area

Paid Facebook & Instagram Ads Strategist

Greater Philadelphia Area

Developed and ran the Facebook and Instagram ad campaigns for Brain Page's BNB Formula, which is an online course that teaches people how to start their own Airbnb business. Brian's company has been featured in Forbes, MSNBC, Inc. Entrepreneur and more.- Achieved outcome as demonstrated by generating over $117k in new sales from just over a $35k ad spend in under 60 days through the ad strategies and ad copies I had written.- Analyzed and developed daily metric reports to determine where adjustments had to be made and fine tuned our strategies accordingly.- Coordinated weekly phone meetings with key business partners to align future campaigns with the companies upcoming initiatives.

Managed ad campaigns that had monthly ad budgets ranging from $50k to over $100k.- Responsible for developing strategies and split testing everything on the ad set level and the ad level.- Utilized Audience Insights to identify hyper targeted niche related interests that were incorporated in various lookalikes & retargeting campaigns.- Comprised daily metric reports for monthly presentations to the CEO to foster our collaborative efforts for future campaigns.- Top months my strategies grossed $150k in new sales while using just under a $71k ad budget.

Tasked as initial sales and account manager in the early stages of this startup overseeing the account lifecycle end to end from onboarding to ongoing support.- Grew our book of business from just a handful of clients when I started to over 100+ clients.- Helped generate and develop a variety of different lead funnels, lead magnets and other offers to increase the overall volume of leads brought in.Oversaw four (4) account managers who were in charge of curating content, putting together weekly content calendars, and scheduling/posting the content to Facebook, Instagram, Twitter, Google+ and Pinterest.- Held weekly team meetings to develop various growth strategies to increase the growth of the pages, engagement, and leads/sales.- Assisted in mentoring/upskilling new hires through our on the job training program.Programs Used: Social Media Management Softwares (Social Report, Sprout Social, Hoosuite), Infusionsoft, Unbounce, Lead Pages, Aweber, MailChimp, Base, WizeHive, Canva, Power Editor, Photoshop

Bachelor'S Degree, Marketing

Activities and Societies: Honor Society

Information Science & Technology

Education record