Kevin Ball Email & Phone Number

Lawrenceville, Georgia, United States

San Francisco Bay Area

• Conduct interviews to determine product/market fit for bootstrapped, pre-launch startup app• Develop customer personas and messaging• Create Go to Market Plan• Research and document influencers• Setup MarTech stack

Vancouver, Washington

• Build and manage client Google, Bing, Facebook, Instagram, Linkedin Ads• Establish best practices, processes, KPIs, reporting, and optimization schedule for accounts• Research, test, and implement standardized conversion tracking methods to validate conversions and ROI• Increased leads by average of 25% while decreasing CPL for national client on multiple accounts

Greater Atlanta Area

- Managed 44 PPC accounts with 443% average lead pacing - Co-responsibility for additional 300+ campaigns - Increased portfolio performance from 83% meeting lead estimates to 99% - As team lead, lead monthly market review meetings with sales managers, served as point of contact for sales staff as SME, generated weekly KPI reports for team and sales staff - Optimized campaigns including keywords, Ad groups, Ad copy, and landing page copy - Reported campaign performance and strategy with customers - Promoted 3 times in 3 years based on performance and initiative - Served 2 on teams as liaison between Campaign Managers and Product and Engineering departments - Used AdWords, Analytics, Salesforce, spyfu.com, and proprietary platform

Greater Atlanta Area

- Verified collateral material, set up PPC campaign Ad groups, keywords, and targeting - Used design, SEO, and landing page copywriting experience to build and optimize landing pages with high click to lead rates - Collaborated with SEM Campaign Managers / Sales Reps to set up campaigns for success - Used Salesforce, proprietary platform, and Adobe Photoshop

Greater Atlanta Area

- Verified collateral material, set up PPC campaign Ad groups, keywords, and targeting - Used design, SEO, and landing page copywriting experience to build and optimize landing pages with high click to lead rates - Collaborated with SEM Campaign Managers / Sales Reps to set up campaigns for success - Used Salesforce, proprietary platform, and Adobe Photoshop

Remote

- SEO, Content Marketing strategy, copywriting, book and blog editing - Social Media channel promotion and management - Built and managed automated email drip campaigns for multiple projects including custom software development, software product, and IT recruiting - Builder and Admin for multiple WordPress websites for several business ventures - Operated SEM campaigns on Google Search and Display Networks - Used Google AdWords and Analytics, WordPress, Autopilot email automation, Adobe Photoshop, Basecamp, AWeber email, Adobe Photoshop, Dropbox

Greater Atlanta Area

- Website SEO audit, redesign, copywriting, blog content creation - Manage Google SEM & Affiliate Marketing - Design and implement marketing strategy and Ad campaigns for online, print, and TV - Create and design print literature and graphic advertisements - Used Google AdWords and Analytics, Adobe Dreamweaver, Photoshop, Illustrator, InDesign

Greater Atlanta Area

Asst. Manager/Camera Prep Technician

B.S., Information Technology - Concentration In Multimedia And Visual Communication

G.P.A. 3.8

Pursued B.A., Film

Pursued BA in Film Studies