Kevin Rogers Email & Phone Number

Oklahoma City, Ok, Us

• Executes data-driven SEM strategies across Google Ads, Microsoft Ads, and YouTube for a portfolio of high-value retail clients• Manages nationwide paid search campaigns, optimizing for growth and efficient return on ad spend with budgets exceeding $1M per month• Leads weekly client calls, presenting performance and actionable insightsCollaborate with cross-functional teams (SEO, Social, Email, and Strategy) to drive integrated digital marketing campaigns• Leads and mentors direct reports and junior team members in daily task execution and SEM skills development • Conducts testing on ad creatives, landing pages, keyword match types, campaign types, and bidding strategies to optimize account performance

Oklahoma City, Oklahoma, United States

Led email, SMS, and CRO growth projects as a member of Spring's growth team. • Led all growth and remarketing email activities, generating half a million dollars in revenue in Q3 2021• Established SMS channel, messaging 90k churned users resulting in $300K in revenue from reactivated users over 2 months• Ran CRO experiments through Yieldify, improving cart conversion by 2% and increased traffic to Samples and Custom Domain checkout pages by 13% and 22% respectively • Managed US and UK Ebay marketplace accounts generating $20K in revenue per week• Managed product feed of 10M products for Facebook and Google in support of $250K per week in advertising revenue

Built SaaS tool that helps ecommerce merchants easily list products and succeed on Amazon. • Brought Amazon listing application from initial concept through to beta, adding a highly requested feature to company’s SaaS offering• Provided onboarding and training for clients, improving client success and retention• Wrote Amazon-related blog content, increasing SEO and organic traffic to the company's website• Ran user observation and user testing sessions to refine and improve product• Coordinated sprint planning for Development and UX Teams

Chicago, Il

Managed product catalog, website, and marketplace accounts for a top-rated consumer electronics ecommerce company.• Managed catalog of 2K SKUs across 5 online sales channels generating $4M/year• Launched Amazon account in 2017 and grew to $50K in revenue per month• Ensured less than 1% Order Defect Rate on Amazon and Top Rated Seller status on Ebay• Maintained product titles, descriptions, images, catalog pages, and site navigation optimizing for search and UX• Updated product pricing and merchandising in-line with marketing calendar• Implemented related products and bundling program that increased AOV by $15• Managed Catalog Associate in support of daily catalog activities

Budapest, Hungary

Managed daily shipping operation for B2C and marketplace orders utilizing both in-house and third-party fulfillment channels. • Oversaw fulfillment operation with warehouse, 3PL, and dropshipping channels• Sourced 3rd party logistics partner and onboarded 3PL into fulfillment operations• Designed fulfillment, returns, and open box processes• Managed domestic and international shipping accounts with UPS, DHL, and USPS• Sourced packaging materials vendor and procured materials monthly• Configured Shipstation shipping software, optimizing for cost and business requirements

Budapest, Hungary

Procured services in the Human Resources, Learning & Development, and Recruitment categories in the EMEA region. • Managed sourcing projects within the areas of business consulting, training/development, and recruitment• Negotiated pricing and contract terms to best meet stakeholder requirements while adhering to BP's Procurement minimum contract requirements• Executed supplier counterparty due diligence and anti-money laundering checks • Worked closely with internal stakeholders and suppliers to keep contract up-to-date through contract lifespan

Dallas, Tx

• Collaborated with internal business planning teams, central manufacturing group, and factories to develop and execute optimal sourcing plans• Managed relationship with back-end assembly and test operations located in Taiwan and the Philippines• Modeled capacity in support of equipment purchase decisions in excess of $1M per year• Analyzed shipping performance and inventory levels to identify trends and manufacturing gaps• Maintained planning system integrity for over 4,000 products by identifying errors and implementing corrective actions • Successfully integrated over 200 products into planning system as part of an internal business merger• Collaborated with IT to identify needs and prototype interface for next generation planning system

Dallas, Tx

• Managed product portfolio consisting of 1,500 parts generating over 200M units and $20M dollars of revenue per quarter• Responsible for products throughout entire life cycle, from new product ramps to end-of-life production• Directed parts through global supply chain, including internal and external manfuacturing sites located in Asia, Europe, and North America• Provided support for multi-sourcing strategies, offloads, and factory qualifications• Resolved supply/demand gaps as necessary at manufacturing sites, including mitigating supply impact of two major natural disasters (severe flooding - Thailand 2011, Tohoku earthquake – Japan 2011)• Rationalized demand signals from firm orders, customer forecasts, internal forecasts, and sample requirements• Executed buffer strategies to optimize inventory position while still effectively servicing customer demands

Dallas, Tx

• Member of Enterprise Planning Team• Participated in company wide Monthly Sales and Operations Planning process• Coordinated consolidation of key operational and financial metrics from major Businesses within TI• Integral role in building Enterprise Level Operating Plan on a monthly basis• Analyzed data and created presentation material reviewed by TI Senior Executives• Created ad hoc reports to support Monthly Sales and Operations Process

Fort Worth, Tx

• Operated, maintained and supervised the use of chemical, biological, radiological, and nuclear (CBRN) detection and decontamination equipment• Achieved the rank of Sergeant, supervising a team of 4-6 soldiers as a Squad Leader • Trained monthly to meet strict CBRN reconnaissance and decontamination procedural standards• Trained in annual large-scale multi-agency exercises, working with military, federal, state and municipal entities• Conducted monthly training classes to maintain/improve proficiency with CBRN equipment and knowledge