Kevin Rogers Email & Phone Number

• Executes data-driven SEM strategies across Google Ads, Microsoft Ads, and YouTube for a portfolio of high-value retail clients
• Manages nationwide paid search campaigns, optimizing for growth and efficient return on ad spend with budgets exceeding $1M per month
• Leads weekly client calls, presenting performance and actionable insightsCollaborate with cross-functional teams (SEO, Social, Email, and Strategy) to drive integrated digital marketing campaigns
• Leads and mentors direct reports and junior team members in daily task execution and SEM skills development
• Conducts testing on ad creatives, landing pages, keyword match types, campaign types, and bidding strategies to optimize account performance

Oklahoma City, Oklahoma, United States

• Led email, SMS, and CRO growth projects as a member of Spring's growth team.
• Led all growth and remarketing email activities, generating half a million dollars in revenue in Q3 2021
• Established SMS channel, messaging 90k churned users resulting in $300K in revenue from reactivated users over 2 months
• Ran CRO experiments through Yieldify, improving cart conversion by 2% and increased traffic to Samples and Custom Domain checkout pages by 13% and 22% respectively
• Managed US and UK Ebay marketplace accounts generating $20K in revenue per week
• Managed product feed of 10M products for Facebook and Google in support of $250K per week in advertising revenue

• Built SaaS tool that helps ecommerce merchants easily list products and succeed on Amazon.
• Brought Amazon listing application from initial concept through to beta, adding a highly requested feature to company’s SaaS offering
• Provided onboarding and training for clients, improving client success and retention
• Wrote Amazon-related blog content, increasing SEO and organic traffic to the company's website
• Ran user observation and user testing sessions to refine and improve product
• Coordinated sprint planning for Development and UX Teams

Chicago, IL

• Managed product catalog, website, and marketplace accounts for a top-rated consumer electronics ecommerce company.
• Managed catalog of 2K SKUs across 5 online sales channels generating $4M/year
• Launched Amazon account in 2017 and grew to $50K in revenue per month
• Ensured less than 1% Order Defect Rate on Amazon and Top Rated Seller status on Ebay
• Maintained product titles, descriptions, images, catalog pages, and site navigation optimizing for search and UX
• Updated product pricing and merchandising in-line with marketing calendar

Budapest, Hungary

• Managed daily shipping operation for B2C and marketplace orders utilizing both in-house and third-party fulfillment channels.
• Oversaw fulfillment operation with warehouse, 3PL, and dropshipping channels
• Sourced 3rd party logistics partner and onboarded 3PL into fulfillment operations
• Designed fulfillment, returns, and open box processes
• Managed domestic and international shipping accounts with UPS, DHL, and USPS
• Sourced packaging materials vendor and procured materials monthly

Budapest, Hungary

• Procured services in the Human Resources, Learning & Development, and Recruitment categories in the EMEA region.
• Managed sourcing projects within the areas of business consulting, training/development, and recruitment
• Negotiated pricing and contract terms to best meet stakeholder requirements while adhering to BP's Procurement minimum contract requirements
• Executed supplier counterparty due diligence and anti-money laundering checks
• Worked closely with internal stakeholders and suppliers to keep contract up-to-date through contract lifespan

Dallas, TX

• Collaborated with internal business planning teams, central manufacturing group, and factories to develop and execute optimal sourcing plans
• Managed relationship with back-end assembly and test operations located in Taiwan and the Philippines
• Modeled capacity in support of equipment purchase decisions in excess of $1M per year
• Analyzed shipping performance and inventory levels to identify trends and manufacturing gaps
• Maintained planning system integrity for over 4,000 products by identifying errors and implementing corrective actions
• Successfully integrated over 200 products into planning system as part of an internal business merger

Dallas, TX

• Managed product portfolio consisting of 1,500 parts generating over 200M units and $20M dollars of revenue per quarter
• Responsible for products throughout entire life cycle, from new product ramps to end-of-life production
• Directed parts through global supply chain, including internal and external manfuacturing sites located in Asia, Europe, and North America
• Provided support for multi-sourcing strategies, offloads, and factory qualifications
• Resolved supply/demand gaps as necessary at manufacturing sites, including mitigating supply impact of two major natural disasters (severe flooding - Thailand 2011, Tohoku earthquake – Japan 2011)
• Rationalized demand signals from firm orders, customer forecasts, internal forecasts, and sample requirements

Dallas, TX

• Member of Enterprise Planning Team
• Participated in company wide Monthly Sales and Operations Planning process
• Coordinated consolidation of key operational and financial metrics from major Businesses within TI
• Integral role in building Enterprise Level Operating Plan on a monthly basis
• Analyzed data and created presentation material reviewed by TI Senior Executives
• Created ad hoc reports to support Monthly Sales and Operations Process

Fort Worth, TX

• Operated, maintained and supervised the use of chemical, biological, radiological, and nuclear (CBRN) detection and decontamination equipment
• Achieved the rank of Sergeant, supervising a team of 4-6 soldiers as a Squad Leader
• Trained monthly to meet strict CBRN reconnaissance and decontamination procedural standards
• Trained in annual large-scale multi-agency exercises, working with military, federal, state and municipal entities
• Conducted monthly training classes to maintain/improve proficiency with CBRN equipment and knowledge