Kevin Foehner Email & Phone Number

Toronto, Ontario, Canada

Toronto, Canada Area

• Drove the development and delivery of corporate-level content-strategy plans and roadmaps for major clients in CPG and Telco
• Led major marketing, technology advertising and media RFP responses for corporate, government and crown corporation prospective clients
• Developed and delivered the strategic framework, digital marketing capabilities assessment, and recommendations to set up change management, process improvement, and employee training for a major Canadian Mass retailer
• Strategic lead on the future-state digital customer journey development for a major Canadian Mass retailer
• Co-led the establishment of the Canadian Content Practice

Toronto, Canada Area

Led content strategy engagements across multiple agency accounts to implement better strategic thinking for digital campaigns and digital lead/qualified traffic generation. Lead cross-functional teams of digital strategy, search strategists, creative teams, digital and video production teams, and producers. Milestones:- Lead the strategic redesign of the.

Toronto, Ontario, Canada

Co-lead a 360 AOR Account for a major Canadian home improvement retailer. Milestones:- Established a multi-tier content strategy, aligning brand, category and product communications to marketing objectives- Strategically designed, briefed and executed the brand's first ever digital-first 12-week campaign for more important selling period of the year.

Toronto, Canada Area

Strategic AOR lead - overseeing the digital channel portfolio for a major North American home improvement retailer's omni-channel experience.Milestones:- Designed and executed on the first-for-the brand Facebook Live Broadcast- Strategically lead the launch of Instagram in Canada- Launched multiple new streams of content to drive business outcomes at the.

Toronto, Canada Area

• Lead consumer and small business acquisition campaigns for the American Express card portfolio
• Strategic lead on the relaunch and repositioning of the travel loyalty program and campaign
• Directly managed direct reports, project managers, creative and production teams
• Established and managed relationships with senior clients and external media partners

Toronto, Canada Area

• Charged with re-establishing best-practice campaign and content development processes across a large backlog of consumer and small business projects for American Express
• Garnered trust and buy-in quickly with senior clients across the client portfolio
• Consistently delivered digital acquisition, refer-a-friend and lead-generation campaigns for B2B and B2C; on budget and on schedule
• Managed direct reports, strategy, creative, production and media teams and partners

Toronto, Canada Area

• Day-to-day strategic lead for campaign, CRM and content development for Cogeco Cable's B2B & B2C portfolios
• Designed and implemented improved processes for campaign and content production for B2B - ensuring in-market timing and business goals were met
• Strategic lead, from brief development to deployment & optimization, for the largest consumer campaigns and product launches for Cogeco
• Accountabilities included client and partner relationship building and management, strategic briefing, status and timeline management, financial retainer management

Toronto, Canada Area

• Day-to-day manager for for Mother Parkers Tea & Coffee Inc., Bayview Village, and the Santa Claus Parade
• Strategically managed a variety of digital campaigns and content across website, display and social media
• Lead strategic brief development, delivery and campaign execution and optimization
• Accountable for managing status updates, timelines, budgets and other related finances

Shanghai

• Edited, designed, and produced all original content for CHaINA Magazine – Asia’s largest bi-lingual supply chain publication
• Created, implemented a new structure, content processes and timeline for magazine production
• Recruited, trained, and managed a team of designers, editors, translators and freelance writers
• Engaged revenue-generating relationships print and online advertisers
• Managed and developed existing and new professional relationships through meetings, events, and online networking

China

• Prepared and refined training material for private and group lessons for adults
• Lead demonstration classes for prospective customers
• Communicated and coordinated lessons, presentations, and business plans with all levels of staff
• Developed original one-hour presentations (including PPTs and handouts), covering various topics, multiple times per weekAchievement: Improved customer retention through engaging and creative lessons and presentations

China

• Created, edited and localised website content, PR, and marketing materials
• Created marketing copy, profiles and contracts

Gangnam-gu, Seoul, Korea

• Created lesson plans, teaching materials, assignments and tests for students aged 5-9 years old.
• Created and presented open classes and class demonstrations for new and current parents
• Actively contributed to school sports days, graduation, meetings and staff workshops

Guelph, ON

• Organized, planned and managed conferences being held at the University of Guelph
• Set up and attended meetings with clients to discuss contract details and client needs
• Maintained relationships with clients, coworkers and support staff around the University
• Prepared billing statements, tracked and maintained costs, and worked to build a more cost effective environment

Toronto, Canada Area

• Wrote ad copy and designed various published advertisements
• Managed promotional product inventory
• Created marketing packages for various lawyers and seminars
• Maintained and updated system databases (i.e. proposal database, image database)

B.Comm Honours, Marketing Management

Bachelor of Commerce - Marketing Management

Education record