Kevin J. Furst Email & Phone Number

Gouldsboro, Pa, Us

United States

As a dedicated social media manager at the Pocono Mountains Visitors Bureau, I oversee the organization’s online social media presence to market the destination and its 560+ members. My responsibilities include:- Content Calendar Management: Strategizing and planning content across platforms to align with marketing goals.- Content Creation: Crafting engaging posts, articles, and visuals that resonate with the audience across 12 platforms. - Photography: Capturing on brand images to create captivating marketing materials as well as assist members with capturing content to market their businesses. - Social Media Training: Providing guidance to members on best practices, trends, and in-depth audits of their social media presence.

Scranton, Pennsylvania Area

Tasked with responsibility for achieving sales KPI objectives assigned by Mars Wrigley in a defined geographic channel specific territory. Executed company strategies and priorities at a retail level in order to drive channel and customer Gross Sales Value (GSV). Required high degree of integrity with an ability to work effectively in an independent fashion without direct supervision. - Managed a portfolio of 197 independent and headquarter c-store accounts equaling $950,000+ in GSV.- Exceeded established KPIs and boosted GSV for the company and individual performance and consistently achieved 90%+ territory coverage each cycle. - Leveraged fact based selling tools and technology to sell the company's strategic focus areas and priorities to Key Decision Makers (product assortment, shelving objectives, planograms, incremental displays). - Secured contracts with pre-pack displays in 94% of eligible stores which will support delivery of the distribution, shelving, and merchandising objectives. Exceeded seasonal display targets with 138% of goal sold.- Prepared materials for all in-store sales presentations. Utilized advanced sales tools to develop fact-based presentations (MSA, Nielsen, scan data) that will result in KPI achievement and sustainable share and sales growth.- Designed new selling tools for the full retail team, resulting in increased share and gross sales for the company and the customer and a more efficient ordering process in store. Drastically reduced time required to order items by using scannable barcodes, instead of a 6-digit order code. - Partnered with distributor representatives to review in-store priorities and contract compliance guidelines for displays, shelving initiatives, distribution, and innovation items.

East Stroudsburg, Pennsylvania

• Redesigned the Pocono Photo Club website - improved navigation, created a consistent look and feel, improved usability across desktop and mobile platforms.• Created guides for new members to learn about functions of the website.• New website earned several awards from the Photographic Society of America including 1st place, 2nd place, and honorable mention. • Improved SEO to maximize traffic to website. • Optimize loading speeds.

East Stroudsburg, Pa

Worked closely with the marketing director to develop social media and marketing campaigns to increase sales and brand awareness. Analyzed the long-term needs of the company's social media and marketing strategy to achieve sales goals. Developed and administered social media content designed to engage users and build strong online communities. Managed the creation and rollout of all print/billboard, digital/mobile, and video/television components of the company’s marketing programs. - Designed compelling marketing campaigns for social media channels ensuring tone and accuracy for brand awareness. Maintained social posting calendar and communicated to departments/receptionists weekly.- Established and grew social media accounts to over 80K on Facebook, 8K on Instagram, 3K on Twitter.- Sourced photos from internal archives, took photos when necessary, maintained internal asset databases, assisted in developing video concepts, and planned messages to accompany social posts.- Managed brand websites and SEO, growing annual unique visitors 52% to more than 620K per year.- Managed creative for $20K summer festival marketing program with 676K billboard impressions per week, 45K festival rack cards in 650+ locations, 40K segmented email subscriber list, 250+ radio spots.- Created collaboratively with 6 team members and 9 departments to create relevant content to support upcoming campaigns and overall branding strategy. Planned and designed campaigns weeks in advance with the ability to quickly pivot if messaging or goals changed. - Monitored industry trends in social media to adopt new platforms and facilitate integration into marketing plans. Included early adopters of QR codes in the ski industry to create trackable touchpoints for guests to quickly access trail maps, event schedules, online ticket sales, and resort information.

Greater Philadelphia Area

A freelance photographer for special events in the greater Philadelphia area. I donated my services as a photographer to photograph special event fundraisers for Access Sports. Access Sports is a non-profit organization that distributes tickets to agencies serving underprivileged children and youth groups, and individuals with physical and/or mental health disabilities for sporting/entertainment events throughout Philadelphia.

Philadelphia, Pennsylvania

Assisted students in black and white film development, darkroom printing and studio photography lighting and equipment set-up, ink-jet printing, and wide-format printing.

Developed and implemented marketing materials for the Office of Student Development for their START Program, New Student Orientation and events throughout the academic year, while providing office assistance to the Division of Student Life.

Dallas/Fort Worth Area