In my over 15 years in marketing, I have honed my ability to provide data-driven strategies to drive success across multiple media types and industries. My career has focused on diving deep into marketing through a data lens via:- Technical and creative content-based search engine optimization strategy- Web Analytics data analysis to derive marketing performance metrics on paid and organic media- Salesforce lead process development and data analysis tying to marketing channels- 3rd party data analysis and data management through native appsIn my career, I have become the go-to person that can decipher the marketing need; help brainstorm, formulate and execute the marketing strategy; create a solution to track and collect the data across disparate systems; and then bring it all back around to optimize those marketing channels. This experience flows from building a paid and organic media offering at a marketing agency level and also from hands on analysis and campaign development within an in-house marketing team.Specialties: Search Engine Optimization, Pay-per-Click advertising, Interactive Media Advertising, Traditional Media Buying, Web Analytics, Salesforce, Pardot, Technology Stack Assessment and Issue Resolution