Kevin Hogan Email and Phone Number

Lead field marketing team for the US Central Region at Google Cloud.

Build remarkable partnerships that enhance experiences and solve problems using Google Cloud technology. Create the marketing and activation strategy and partner with teams inside Google and with iconic brands and organizations to bring them to life.

Lead brand marketing for the Mountain Sports territory. Develop strategy to solidify our leadership position in the industry, progress our sports and fuel the largest volume category or the brand. Lead cross functional teams to execute on the plan and drive results.

The Sr. Brand Manager leads marketing efforts for the Mountain Sports territory at The North Face. In this role, my responsibilities range from strategic and creative development from concept to execution. I am fortunate to work across all areas of the business to create marketing campaigns that not only drive significant revenue but also spark conversation to keep the brand relevant.

The Brand Marketing Manager role is the strategic hub of Marketing for the organization. This role demands a high level of critical problem solving and collaboration across several aspects of our business. At The North Face, this position drives the Go-To-Market (GTM) marketing strategy, briefs and manages execution of programs, manages multiple agency partners, and serves as the conduit between Marketing, Sales, Research Design & Development, Operations, and Innovations departments. In my tenure as a Brand Manager, I’m proud to have lead and collaborated in overhauling our GTM strategy, onboarding a new Media AOR and Strategy/Creative AOR, launching our first global marketing campaign, and relaunching our pinnacle line of mountaineering product.

Sports Marketing manages one of key pillars of The North Face's authentic foundation, it's athletes. As a Sports Marketing Manager, my primary responsibilities included building and managing 20+ professional athletes from our Global Athlete Team, managing cross industry partnerships, developing and managing consumer-facing event programs, and strategizing and coordinating branded content through our Expedition Program. My partnership marketing efforts spanned a wide breadth of industries from media, film, CPG, electronics, and software. These partnerships drove content and propelled the passion of the brand to larger audiences.

As a Sr. Account Manager I was a client contact on the Hilton Worldwide B2B account. The position consisted of managing functional teams, both in-house and across international agency partners (e.g. creative, digital, planning and finance) on over 30 projects. There was a direct focus on creative brief development, financial and project management in the conception and execution of an industry-wide event hosting 1,700 hospitality executives and investors in Berlin, Germany.

Conducted product training and sales education for over four hundred retail accounts in the Rockies and Midwest territories during the launch of a nationwide sales program. Presented product technologies for sales staff and consumers in order to drive sell-through at retail. Supported ten sales reps during four sell-in seasons with dealers ranging from small, specialty doors to multimillion dollar, national accounts.

As a member of the brand marketing team, focus was on gathering and incorporating consumer insights into meaningful brand experiences. Collaborated with functions across the brand management team including digital, public relations, retail marketing and sales to increase retail conversion, product trials and participation in events such as the inaugural Nike+ Human Race and Chicago Marathon.

Under the direction of the Marketing Director, drafted copy for paid advertisements in monthly publications, managed a consumer sweepstakes and developed social media content to increase awareness of a client’s new retail location.