Kevin Jackson Email & Phone Number

Austin, Tx, Us

Currently oversee all marketing, communications, and branding for all three businesses: Fringe Benefit Group, The American Worker and The Contractors Plan. Created and manage marketing team tasked with developing robust marketing capabilities and increasing revenues.• Created and currently supervise internal marketing department consisting of project managers, digital marketing managers, print and web designers and event marketing specialists • Manage all print and electronic creative design and direction• Brand ownership and the development of strategies and related projects for 3 business lines and multiple sales regions• Oversee all online marketing activities including multiple websites, SEO, PR, social media and online marketing• Manage marketing technologies including large scale CRM and marketing automation selection, implementation and ongoing support• Channel partner and vendor coordination and management• Responsible for overall departmental budget and planning• Develop analytical reporting on marketing effectiveness which guides future strategic direction

Austin, Tx, Us

Founded UpSlant, which is a global Christian ministry dedicated to helping Christians and families thrive. We provide resources for Christians to live by their faith 7 days a week and for parents to raise their children according to the values grounded in biblical principles.Resources include:• Books• Podcasts• Social Media• Blogs• Apparel and Merchandising

Greenwood Village, Co, Us

Head of Marketing division, which includes strategic marketing, media buying, public relations and online and social media marketing. Division supports and oversees marketing, communications, and advertising for 18 Athletic and Tennis clubs and spas across the United States.• Supervised department containing graphic designers, media buyers, project managers and writers and editors• Responsible for all marketing strategic planning, PR, management, product packaging and promotion• Built marketing programs and campaigns based on demographic research and analysis• Oversaw sales system and support, online media purchasing and lead generation

New York, New York, Us

Responsible for all marketing, event management, communications and advertising for NFP. Created and grew the Marketing division from 5 individuals to a staff of 35 including 3 integrated teams (Marketing Communications, Meeting and Event Strategy, and Training and Education). Served on several executive committees including an overall business leader group charged with making operational and strategic decisions impacting company. • Created and supervised a full-service department for marketing, event planning and training consisting of strategic marketing and meeting executives, project managers, print and web designers, writers and editors and training and education specialists• Department created over 10,000 deliverables annually in all areas of business: insurance, benefits and wealth management• Lead corporate re-branding and positioning project impacting all corporate marketing as well as subsidiary marketing (125 locations)• Managed all recruiting, marketing and communications for NFP Securities, Inc., a top 10 independent broker-dealer• Supervised communications, planning and marketing for 10 national conferences and over 80 regional events annually• Reduced print costs by 75% by streamlined the marketing materials development process and developing in-house print facility• Developed and implemented enterprise branding guidelines across numerous channels and producer groups• Supervised centralized training team tasked with educating and assisting distribution organic growth• Managed benefits department value proposition platform utilized by over 180 member firms to increase same store growth by 20% annually• Instrumental in creating Benefits Partners membership group resulting in over $10 million in revenue annually• Consistently grew fee revenue by 25% annually for 5 years• Developed and increased utilization of multiple websites and technology applications by 15% annually

Created and operated marketing design and e-commerce consulting firm focusing on retail companies successfully transitioning to e-business. • Produced marketing plans and programs resulting in an average of 20% annual revenue growth for clients• Created call center and e-commerce operations for retail clients for one year after contract inception• Designed corporate and e-commerce website for a wide variety of retail and corporate clients• Real estate marketing and consulting for over 30 agents that included collateral design, website development and virtual tour photography and design aiding in multi-million home sales

Created new brand mission statements, licensing, brand positioning/distribution strategies, product launches, promotional strategies and channel marketing programs. Led advertising, collateral materials, packaging and POS development. • Developed e-commerce website (IGoGoGolf.com) with over $14 million in new club and $8 million in pre-owned club annual sales• Created golf equipment and accessory print catalogs for IGoGoGolf.com and PGATour.com• Directed 30 seat call center in Austin a well as supervised development and launch of mvp.com call center in Chicago• Served on Golf Retailer Magazine advisory board