Kevin Mcmahon Email & Phone Number

Omaha, Nebraska, United States

Omaha, Nebraska

Greater Omaha Area

• Managed the business strategy for the Affinity Card vertical.
• Developed the product marketing and segment strategy through differentiated positioning and targeted messaging across multiple channels.
• Oversaw development and execution of marketing acquisitions campaigns.
• Led the product line’s financial operation by managing account growth, marketing expense, and operating costs to optimize the P&L and maximize ROI.
• Led cross-functional teams by providing guidance, objectives, and detailed direction.

Omaha, NE

• Managed product strategy for the bank’s credit cards.
• Managed direct mail strategy and execution for the bank’s national branded marketing.
• Oversaw and executed creative delivery, vendor management, budgeting/forecasting, new account goals, segmentation, and response model development.
• Researched market trends to develop new opportunities for consumer products.
• Managed budget and forecast for entire acquisitions team, rebuilding forecast models and ensuring accuracy in forecasting process.

• Managed direct mail strategy and execution for all affinity partners within the financial institutions and co-branded networks.
• Managed product strategy and development for all co-brand credit card programs
• Optimized marketing budget and mail volume for overall profitability.
• Consistently grew new accounts, having averaged 30% YOY growth and increased from 30,000 new annual accounts to over 60,000 new accounts annually during the recession.
• Established key performance indicators, metrics, and procedures for marketing programs.

Omaha, NE

• Managed internet product strategy and creative delivery for all affinity partners within the financial institutions, co-branded networks, and the bank’s networks.
• Acquired 75,000 new accounts each year through digital channels.
• Managed vendors and online content across 500+ partner websites and affiliate marketing networks.
• Led cross functional team, developing enhanced underwriting and fraud modeling for online sourced accounts.
• Managed the development of the web analytics infrastructure.

Omaha, NE

• Managed in-branch product strategy and creative delivery for all affinity partners within the financial institutions and co-branded networks.
• Acquired new accounts through nationwide branch distribution channels
• Created and executed cross-sell strategies, employee and customer incentives, and event marketing to grow new accounts
• Managed all marketing campaigns from conception to execution, ensuring campaign objectives were supported while achieving established milestones.
• Led project management team on large scale reprice project across all acquisitions offers.

Education record

Education record

Activities and Societies: Pi Kappa Alpha Fraternity, Greek Judicial Board

Education record