Empowers clients by giving them a full understanding of their audience, campaigns, and performance.

• Created analytics/marketing stack internally used by development, adopted across multiple subsidiaries, saving costs in support contracts and giving Hasbro total ownership of customer data.• Expanded portfolio to focus on high awareness/affinity Hasbro brands and international consumers increasing revenue.• Scaled advertising budget while increasing performance campaign ROI.• Audited user acquisition campaigns preventing annual fraud & breach of contracts.• Developed multi-country soft launch testing saving over $2 million over previous Canadian test marketing.• Grew staff from 4 to 24 FTEs consisting of video creatives, user acquisition managers, and data scientists.• Overhauled flat scale international pricing to best regional practices in top-50 worldwide markets, increasing international revenue by 10%.• Streamlined analytics to deliver dynamically updated dashboards, allowing development teams up to the minute data on game performance, multivariate testing results, marketing performance, and user trends.• Managed customer data with zero breaches, lawsuit convictions, or government fines throughout tenure.

• Raised $500,000 in starting capital for mobile app development and advertising services startup.• Solicited contract work from game developers and created 3D Ad tech for industry leader Chartboost.• Designed, produced, and released mobile games showcasing our analytics and advertising technology.

• Recruited by Studio President to provide online leadership as this was inXile’s first multiplayer game. • Refactored early animation, projectile, and gameplay systems to be compatible for online play, saving tens of thousands of manhours it would have taken to fix later in development if left alone.• Received press and player recognition for being one of the only games of the Xbox 360 / PS3 generation to have the full single player campaign playable online with a friend.

Network Programmer - Turning Point: Fall of Liberty ( X360 / PS3 / PC ), [released 2008-02-26]Network Programmer - Legendary ( X360 / PS3 / PC ), [released 2008-11-04]

Programmer - Madden NFL '06 - X360 , [released 2005-11-16]Additional Programming - Superman - X360, [released 2006-11-20]

Programmer - Alexandria V Library Software ( OSX/WIN )

QA Lead - Dragon Tales ( GBC ) Lead Designer - Harry Potter ( N-Gage / Mobile )Programmer - Dragon Ball Z ( TV-Games )