Kevin Lawrence Email & Phone Number

Manchester, Nh, Us

Hamburg, De

Richardson, Texas, Us

Aquto (Mavenir) makes mobile data accessible to all and increases mobile engagement by bringing the ecosystem of mobile operators, marketers and app publishers together through data sponsorship..• Revenue Goal (ARPDAU): 2019: 125% 2018: 119.4% 2017 107.5%• Prospect and establish relationships with new partners and agencies to identify sponsored data opportunities. By taking a consultative approach to initiate and explore partnerships with companies not as familiar with the mobile space we’re able to create strategic relationships that align their needs with product roadmaps and technical capabilities. Successful partnerships include brands such as Turbo Tax, Liberty Mutual, Hulu, Expedia, Care.com, Rosetta Stone. • Manage existing partner relationships to source new campaigns, while optimizing and increasing the volume and revenue for all campaigns, and improving ROI for developers while hitting KPIs. • Work with product and engineering to create features and tools that meet advertiser’s needs and align with current industry trends. •Travel to present new opportunities and products to partners, and attend industry conferences and events to represent Aquto.

• Identify and onboard new networks and partners, while maintaining exsisting ad network integrations and operational relationships. Work with networks to optimize existing campaigns and grow existing business, while coordinating directly with carriers to source new campaigns, coordinate on pushes, and other promotional opportunities. • Create and traffic User Acquisition campaigns, and identify and cultivate relationships with new UA partners. Analyze deliverables and financials to develop and maintain UA strategies focused on positive ROIs and user LTV. And manage the integration with 3rd party attribution platforms such as Appsflyer, Tune, Kochava, etc. • Provide internal support to client facing teams in relation to industry knowledge, specific publisher inquiries, competitive traffic landscape, and aide in suggestions for campaign strategy. • Compile and provide necessary campaign performance and financial data for management. Establish and operationalize processes in order to build, train, and manage an operations team, successfully enabling all processes to be completed by addition operation resources.

Boston, Ma, Us

• Part of dedicated team focusing on campaign performance optimizations, delivery analysis and trends, and ad platform functionality and efficiency. • Partner with Account Services to identify and triage campaign delivery and/or performance issues, implementing optimization to improve pace and/or performance.• Work with Engineering and RTB Team to devise new campaign strategies to improve campaign performance and/or delivery.• Track and report recurring campaign problems, recommending permanent solutions to upper management to improve ad platform functionality and efficiency.• Work with tech ops to develop new products, focusing particularly on operation needs such as profitability, scalability, delivery, and procedures. Specifically working on improving pre-roll and mobile offerings.

Boston, Ma, Us

• Team Lead for the West Coast region, responsible for the supervision of agency/direct RTB campaigns ensuring full delivery, fulfillment of performance goals, and company margin objectives. • Develop and lead a team of Associate Delivery Managers, Campaign Managers, and Account Managers providing strategic leadership, training, and development.• Acted as point of escalation for regional campaign issues, ensuring standards for campaign launch and management are adhered to.• Analyzed regional campaign performance trends to create informed decisions to steer digital media buying strategies, implementing performance optimizations as needed.

Boston, Ma, Us

Give customers insightful and informative tours of Harpoon's Boston Brewery Operations while touching upon the brewing process at Harpoon, the company history, and leading them through tastings of Harpoon Beer.

Providence, Rhode Island, Us

·Manage a staff of 4 direct reports in the trafficking of all materials between all internal groups and across all PMCG Media, web, print and broadcast.·Supervise ad-revenue booking for all PMCG advertising across all media.·Oversee the management of inventory for online advertising through 3rd party ad server, OAS 24/7 Real Media. Track the performance of all campaigns.·Manage and aid staff in providing a high level of Account Services to clients by responding to requests, providing rates and positioning, and handling billing and finance inquires. Also work with clients on the creation and placement of creative.·Manage the Traffic group in the production of print media and creation of broadcast schedules.·Work with sales staff in developing the best online ad campaigns for their clients.·Develop, recruit, train/motivate staff, as well as complete other management tasks such as employee reviews, tracking department performance and evaluating systems and operations.·Research and oversee the implementation of new interactive media opportunities for the benefit of clients and staff.·Provide education for sales staff regarding interactive media including updated policies and procedures, new resources, and online tools. Educate staff on Print and Radio media, and advertising opportunities between all PMCG media properties.

Providence, Rhode Island, Us

•Manage and Traffic online activities of 30-40 advertising campaigns at any one time, and print activities for 1200 ads a month for 3 weekly newspapers, one bi-weekly magazine and 5 yearly Publications.•Manage a staff of 2 direct reports and 1 indirect in the trafficking of all materials between Sales, Finance, Production, Technical Development, and Editorial. Communicate all relevant information to printers, including print specs, pricing and deadlines.•Supervise ad-revenue booking for online and print media, ensuring that information is accurate and that ads have contracts and approvals. Assist with booking of radio ad revenue.•Coordinate all online ads through 3rd party ad server, OAS 24/7 Real Media, manage inventory, and ensure completely delivery; provide reporting for each web campaign. •Coordinate the consolidation of Traffic functions for all PMCG Media Properties.•Manage the tracking of all sales in database, including the invoicing of online and print sales. Verify proper credit standing, prepayment, ect, of Phoenix Media Communication Group clients.•Report on website traffic and user behavior for the 6 PMCG Group Websites.•Work with sales staff in developing the best online ad campaigns for their clients.•Develop, recruit, train/motivate staff, as well as complete other management tasks such as employee reviews, tracking department performance and evaluating systems and operations•Research and oversee the implementation of new interactive media opportunities for the benefit of clients and staff.•Provide education for sales staff regarding interactive media including updated policies and procedures, new resources, and online tools. Educate staff on Print and Radio media, and advertising opportunities between all PMCG media properties.

Cambridge, Ma, Us

Meriden, Ct, Us

Ba, English, Sociology

Education record