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I carry 20+ years of marketing and communications leadership with a broad set of skills gained both non-profit and marketing agency contexts.What you get when you work with me:+ 13 years of strategic communication to 10,000-25,000 member organizations while reaching new followers through digital, traditional, and organic means with an eye toward public relations along the way+ 6.5 years of creative direction and marketing consulting for a wide range of organizations – from start ups to global companies, local non-profits to national brands, B2B and B2C businesses – while creating systems and standards for a dynamic team of marketing professionalsThe dynamics I bring to a team:CliftonStrengths1. Strategic – Wrestling with problems and weighing solutions2. Relator – Discovering others’ strengths and putting them to use3. Belief – Living up to deeply-held personal core values4. Achiever – Embracing challenges and seeing projects through5. Learner – Harnessing curiosity to uncover hidden strengthsDiSC• D/C – Driven creative who desires to see the big picture while keeping an eye toward detail and quality.
Kevin Peterson Mktg
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Outsourced Marketing DirectorKevin Peterson Mktg Jul 2017 - PresentLouisville Metropolitan Area— Developing marketing strategy and executing plans— Enhancing brands including logo creation and brand messaging— Designing websites, digital content, print materials, and more— Enabling sales teams with account-based strategies, collateral development, and trade show campaigns
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Vice President MarketingThe Marketing Squad Apr 2018 - Oct 2024Louisville, Kentucky Area— Helping people tell their story and grow their business.— Leading daily operations and guiding agency growth. — Partnering with clients to set strategic objectives, develop marketing strategies and achieve results within a content marketing environment.— Leading the creative process of web design, video production and graphic design.— Crafting brand messaging and stories.— Creating processes and systems – from sales through to operations and back again – which helped increase agency effective rate 51% in the past 3 years.— Increased sales qualified leads for the agency by 57% in 2024.— Averaging 48 projects completed each year – websites, videos, branding, campaigns and more. -
Director Of CommunicationsPinelake Church May 2015 - Jun 2017Jackson, Mississippi Area— Responsible for the internal and external marketing and communication strategy for this growing multisite church — 10,000 members across five locations in Mississippi. — Led a full creative team — writing, design, photography, videography, web, digital and project management. — Strategized and executed marketing campaigns utilizing new and traditional media. — Provided creative direction to promotional campaigns. — Increased social media reach and grew following 52% (from 23,000 to 35,000) with relevant and engaging content (Facebook, Instagram and Twitter).— Developed and deployed email marketing campaigns.— Managed $200,000 annual department budget. -
Communications StrategistSoutheast Christian Church Jan 2007 - Apr 2015Louisville, Kentucky Area— Led team of project coordinators and a copy writer for a large multisite church in the Louisville metro area — 25,000 members across four campuses. — Supported more than 40 ministries by planning and prioritizing the messages to be communicated to the congregation. — Developed, executed the marketing strategy for launching 3 locations— Managed details and deadlines of design, video and web projects. — Directed the message and edited copy for church-wide promotions and external marketing campaigns. — Facilitated creative brainstorming sessions. — Coordinated communications with regional campuses.— Engaged local media to gain positive news coverage. -
Promotions CoordinatorSoutheast Christian Church Jan 2005 - Jan 2007Louisville, Kentucky Area— Developed and directed promotional campaigns for church events and initiatives. — Established and maintained relationships with local media, both reporters and sales representatives.— Wrote copy for both internal and external communications pieces, including pastor’s weeklye-newsletter and press releases.— Designed promotional materials, including logos, posters, brochures, mailers and announcement slides.— Recruited and coordinated volunteers.
Kevin Peterson Skills
Kevin Peterson Education Details
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Communications And Public Relations
Frequently Asked Questions about Kevin Peterson
What company does Kevin Peterson work for?
Kevin Peterson works for Kevin Peterson Mktg
What is Kevin Peterson's role at the current company?
Kevin Peterson's current role is Strategic Communication | Story-Driven Marketing | Operational Excellence.
What is Kevin Peterson's email address?
Kevin Peterson's email address is ke****@****uad.com
What is Kevin Peterson's direct phone number?
Kevin Peterson's direct phone number is +150275*****
What schools did Kevin Peterson attend?
Kevin Peterson attended Kansas State University.
What skills is Kevin Peterson known for?
Kevin Peterson has skills like Leadership, Event Planning, Leadership Development, Editing, Social Media, Strategic Planning, Strategic Communications, Press Releases, Writing, Teaching, Church Events, Event Management.
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Kevin Peterson
New York, Ny -
Kevin Peterson
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Kevin Peterson
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Kevin Peterson
Omaha Metropolitan Area1dmsi.com
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