Kevin Pratt Email & Phone Number

London, United Kingdom

• A leading self-storage provider and retail with 56 stores nationwide.Oversaw all aspects of company marketing functions, with responsibility for supporting business growth strategies and attaining specified performance.
• Directed 2016 Access Self Storage student campaign which achieved a 25% year on year growth of student business.
• Developed and led Christmas 2016 PR campaign that achieved 150 pieces of coverage over an eight week period, increasing press and online coverage by 125% year on year.
• Built joint ventures with The Children’s Society, Street Van, The BestOf, Enterprise Nation, British Heart Foundation, the British Chamber of Commerce and Crystal Palace Football Club.
• Led rebranding of packaging materials range; introduced strategic pricing and new products and managed existing range and redesigned POS materials.
• Successfully managed 50 national and local events over 18-month period, raising company profile while reducing event costs. Show less

London, United Kingdom

• A leading travel search company with over 200 advertisers and 3M monthly unique users.Directed all areas of marketing communications, with responsibility for raising brand awareness, encouraging engagement and loyalty.
• Developed data acquisition strategy using media placements to grow the Cheapflights database with quality subscribers. Grew database to 1M+ subscribers, exceeded targets by 12%, and delivered profitable newsletter.
• Formulated, planned and managed 15 international and national events over 12 month period.
• Achieved record levels of press and online coverage, increasing exposure by 35% year on year.
• Renegotiated contracts with 12 external suppliers. Reduced costs by 6%, while increasing service levels.
• Redesigned corporate identity and developed new customer proposition to reduce brand confusion and position Cheapflights as travel expert and first stop for all travel requirements. Show less

London, United Kingdom

• Oversaw all client based marketing and communications activity with advertisers, with focus on B2B. Implemented, managed and championed adoption of CRM system (Salesforce.com), and led development of campaigns across.
• Implemented and managed all aspects of Salesforce.com, and developed user training programmes to overcome initial resistance and engage users.
• Created effective consumer feedback communication process and reduced… Show more Oversaw all client based marketing and communications activity with advertisers, with focus on B2B. Implemented, managed and championed.
• Created effective consumer feedback communication process and reduced response rate time to 24-hour turnaround.
• Developed Cheapflights 10th birthday celebrations campaign which included newsletter competition, co-branded partner promotions, trade and consumer PR and trade press ads.
• Project managed first Cheapflights exhibition-stand at the London Eye for Travel 2005 conference. Raised brand profile resulting in new advertiser relationships. Show less

• Managed all aspects of company Data Management System (DMS), including training sales team, site traffic trend reporting, and supporting advertisers.
• Developed first customer newsletter and managed all areas of production and delivery, resulting in new revenue channel for company.
• Improved client relationships by engaging with advertisers and developing strategies that increased conversion rates.

• A leading high street retailer specialising in entertainment products.Branch Manager Managed operations at various throughout Central London area. Developed and successfully managed teams of up to 35 employees, managed.
• Increased sales by 15% through effective management of multiple entertainment retail stores.

Education record

Currently working towards a CIM certificate, Diploma in Digital Marketing

Ba (Hons) 2:1, Marketing