Kevin Wade Email & Phone Number

Los Angeles, Ca, Us

Mountain View, California, Us

Santa Monica, California, Us

Led formation of new marketing analytics team within UMG's central consumer marketing group, responsible for building standardized data solutions across all of UMG's record labels and global territories including data-fueled marketing programs, consolidated audience reporting and standardized data schemas. Hired and mentored a team of data scientists and collaborated with stakeholders across five continents.

Burbank, Ca, Us

Owned Legendary’s corporate-wide data and research programs to aid in major marketing, strategic planning and investment decisions (including rights acquisitions, project greenlighting, casting, etc); served on strategic advisory team responsible for operating Legendary’s digital businesses.- Built a data strategy, budget and roadmap for company order to develop in-house capabilities to support content development, greenlighting and marketing strategy decisions for projects spanning film (Godzilla, Dune, Detective Pikachu), television (Carnival Row, Lost in Space) and digital (Nerdist, Geek & Sundry).- Interacted regularly with C-level, cross-functional partners and leadership at Legendary’s business partners (Warner Brothers, Toho, etc.) and presented concise analyses and reporting to a variety of personas.- Oversaw formation of CRM and customer growth team for digital SVOD service in 2018, scaling up to multi-million dollar annual budget; established and owned P&L requirements for the group.- Collaborated with legal team on GDPR and CCPA compliance for all customer-facing products- Built and managed a diverse team made up of analysts, marketers, data scientists and project managers.

Santa Monica, California, Us

Delivered strategic insights and led technical implementation of analytics platforms for all franchises (Call of Duty, Skylanders, Destiny, Guitar Hero), both in-game and across all digital marketing channels, for world’s largest independent video game publisher.- Managed and mentored a global team of data scientists, analysts and consultants (US & India) using gameplay telemetry and transactional data to support a wide range of business functions including monetization, FP&A, marketing, PR, business strategy, game/product design- Negotiated multi-mullion dollar enterprise software agreements with numerous industry-leading analytics and BI vendors (Adobe, Tableau, etc.) and led implementation projects- Built relationships within highly complex game studio organization in order to deliver standardized data solutions to the business supporting Call of Duty, Destiny, Skylanders and Guitar Hero- Provided strategic insights and recommendations for launch of new mictrotransaction business within Call of Duty, leading to over $150M in new revenue in first year- Interacted regularly with executives, marketing leadership and commonly translated complicated analytics concepts into easy-to-evaluate frameworks for more efficient business decisions- Drove culture change for data-driven decision-making and democratization of data through understandable and concise analyses, effective reporting tools and training- Used individual-level data to power real-time targeted CRM and Customer Service programs including proposing new event-driven triggers- Promoted in March 2014 and March 2016- Technologies: SQL, Greenplum, Infobright, Redshift, Tableau, Hadoop, comScore Digital Analytix, Adobe Analytics, Google Analytics, Upsight, MS Office, Jira, Confluence, Perforce

Los Angeles, California, Us

Specialized in advanced web analytics, behavioral research and competitive analysis to support business and sales strategy for the 2nd largest online sports property in the U.S.- Promoted in August 2011 from Research Manager to Sr. Research Manager- Built business case for executive leadership and sales projections for the FOX Sports/MSN London 2012 Olympics partnerships, directly leading to over $10 million in new revenue.- Migrated all company analytics solutions into the Tealium Tag Management platform.- Led full-scale analytics migration from HBX SiteCatalyst to Unica NetInsight including creation of spec documents, taxonomy definitions and user acceptance testing processes.- Technologies: HBX, Omniture, Abode SiteCatalyst, Unica NetInsight, Localytics, Google Analytics, comScore Media Metrix, Nielsen Netratings, TNS/Kantar, MS Office, Jira

Senior Analyst responsible for research, data and market analysis for numerous strategic planning initiatives.- Contributing author on 3 trade papers published by PaidContent:ContentNext Media focusing on the digital media industry

Los Angeles, Ca, Us

Supported key strategic product and business development efforts during critical growth and funding phases for a growing music and entertainment social networking site- Identified targets for acquisition and partnership and built models to value those opportunities, directly contributing to over 10 acquisitions in 6 months

Managed retail and digital marketing and PR for an independent record label with a roster of 15 bands and 6 employees.- Rebuilt entire label website and content management system from scratch using PHP and MySQL- Promoted from Digital Marketing Coordinator to Label Marketing Manager in January 2005

Produced an independent music website with a staff of 8 writers that grew to over 100,000 unique visitors per month.- Built site from scratch (front end in PHP/Javascript, back end in PHP/SQL)- Booked and managed day-to-day operations of the Punkrocks.net Stage on the Vans Warped Tour in 2002 and 2004

Us

TS/SCI clearance. Specialized in electrical intelligence, signals engineering and digital signal processing.

Mba, Marketing/Media & Entertainment

Bs, Electrical Engineering